Cleveland Golf

Scott Carlyle Named GM of Global Brand Strategy for Dunlop Sports

HUNTINGTON BEACH, CA – March 12, 2015 –Srixon® / Cleveland® Golf / XXIO® is pleased to announce that Scott Carlyle has been appointed to the position of General Manager for the Global Brand Strategy Department at Dunlop Sport Co. Ltd., located in Kobe, Japan. In his new role, which becomes effective April 1st, 2015, Carlyle will oversee the Global Brand Strategy Department, which is responsible for Global Product Planning and Management for the Srixon, Cleveland Golf and XXIO brands, as well as Licensing Business and Global Tour Planning.

“Today’s golf equipment industry is globally competitive and evolving, said Carlyle.” “What generated profit ten years ago for OEMs doesn’t necessarily hold true today. As a global leader in sports with business units in golf, tennis, fitness, and golf operations management, Dunlop Sports Co. Ltd. is diversified and in a unique position to continue growth globally. As a North American market specialist, and now a custodian of our global golf brands at Dunlop Sports, I look forward to furthering the global vision by learning from and leveraging the unique capabilities of the Dunlop Sports global organization.”
Carlyle, who graduated from the University of California-Berkeley with a Bachelor’s of Science degree in Civil and Environmental Engineering, also received a Master of Business Administration from Pepperdine University. He started his career at Cleveland Golf in 2004, serving as a Project Engineer for Woods. Carlyle has held several prominent roles since then, including Product Manager for Wedges, Business Unit Leader for Wedges and Irons, and most recently as Vice President of Business Development for Srixon/Cleveland Golf/ XXIO – U.S.A.

“I have tremendous confidence in Scott’s leadership abilities,” said Todd Harman, President of Srixon / Cleveland Golf / XXIO – U.S.A. “His experience, knowledge and attention to detail make him the right individual for this extremely critical role in our organization.”

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