LOS ANGELES (May 17, 2012) – Williams Sports Holding, Inc. (WSH), the exclusive global licensee of the MERCEDES AMG PETRONAS Formula One™ Team line of golf equipment, has chosen PCGCampbell (PCGC) to manage corporate marketing communications, including public relations and digital media.
PCGCampbell, which provides integrated marketing services from its offices in Torrance, Calif. and Dearborn, Mich., has clients in the automotive, consumer goods, sports, entertainment, insurance and financial services industries.
Southern California-based WSH will be introducing its F1-inspired golf equipment and accessories later this year, utilizing many of the lightweight aerodynamics and components on the MERCEDES AMG PETRONAS F1 race cars currently driven by Michael Schumacher and Nico Rosberg.
“Golf and auto racing are technology-driven sports with quite a few similar design applications,” says Michael Lee, CEO of WSH. “The team at PCGCampbell has worked with numerous automotive, racing and golf clients, so this skill-set will lead us as we begin marketing and telling the story behind our performance and lifestyle brand.”
WSH has designed golf clubs and accessories in conjunction with engineers from MERCEDES AMG PETRONAS, utilizing everything from the Venturi effect, which is used in Formula One to increase airflow, to incorporating the team’s black and silver colors into all products.
“WSH has created an advanced, sophisticated product-line that can break through the congested golf marketplace,” says Shane Smith, PCGC managing partner. “The next step is for PCGCampbell to parlay our auto, racing and golf communications experience and connections into cross-branding success for WSH.”
About WSH, Inc.
Williams Sports Holding, Inc. (WSH), established in 2010 by Michael Lee, the founder of Nickent Golf (now owned by Dick’s Sporting Goods), is a manufacturer of licensed golf equipment, accessories and apparel. Headquartered in City of Industry, Calif., WSH, which initially worked in conjunction with the Williams Formula One team, is the exclusive global licensee for the MERCEDES AMG PETRONAS Formula One Team and the North American licensee for Sanrio’s Hello Kitty golf equipment and accessories.
About MERCEDES AMG PETRONAS
The MERCEDES AMG PETRONAS Formula One Team competes in the FIA Formula One World Championship and is based at the team’s Operations Centre in Reynard Park, Brackley. Home to over 500 employees, the team is headed by multiple World-Championship winning Ross Brawn, and owned jointly by Daimler AG and aabar Investments PJS. The engines for the team’s Formula One cars are provided by Mercedes AMG High Performance Powertrains based in Brixworth, Northamptonshire.
About PCGCampbell (www.pcgcampbell.com)
PCGCampbell is an integrated marketing agency with an emphasis in public/media relations, event management, advertising and brand development. With offices in Torrance, Calif., and Dearborn, Mich., PCGC, one of the largest privately held PR firms in the U.S., assists clients in the automotive, consumer goods, sports, entertainment and financial services industries.