Straight Down launches new website

Straight Down launches new website developed by HATHWAY

San Luis Obispo, CA — June 21, 2011 —  HATHWAY, a web marketing agency, announced that Straight Down Clothing has launched a completely reinvented online presence and ecommerce website. Serving as Straight Down Clothing’s lead digital agency, HATHWAY redesigned to deliver a sophisticated design, amplified brand and full ecommerce functionality.

For the past 15 years, Straight Down clothing has earned a reputation for quality golf apparel, gaining a loyal customer base and notoriety on California’s Central Coast as well as small boutiques, golf stores and wineries across the nation. Straight Down decided to take their business to the next level, expanding with a new ecommerce-based website, launched in late May 2011.

HATHWAY redesigned the site from the ground up, with both HATHWAY and Straight Down creative teams focused on translating the Straight Down lifestyle and brand across the entire user interface. Original imagery, product photography, site layout and placement of ecommerce navigation items give a seamless and branded user experience.

A new web presence just seemed like the next logical step for Straight Down,” said Joe Olesh, Director of Marketing & Web Development at Straight Down.  “The new site allows us to better serve our existing loyal customer base, while expanding our business to new places. With a sophisticated design and user experience that is a true extension of the Straight Down, we are ready to compete with the big brands.”


About Straight Down: Straight Down provides customers with classic styles, using the highest quality fabrics available. Providing excellent customer service and building long-term relationships are at the core of the Straight Down mission.
Straight Down’s founder and owner Michael Rowley understands why golf is enjoyed by so many. With a family rooted deeply in golf, he was taught by his grandfather, Lester Coleman, at an early age that golf was a sport unlike any other. As his love for the game grew, those thoughts have always been with him.
Since the company’s sportswear beginning in 1988, to its transition as a golf and lifestyle company in 1993, Straight Down continues to respect the tradition and history of golf and the people who cherish it.