The high-end golf facility is set to be North Texas’ luxury destination for the next generation of golfers
Representatives from The Bays at Frisco, City of Frisco and TaylorMade celebrate breaking ground on The Bays. Pictured (L-R): Sam Bruce, partner with The Bays; Jeff Cheney, Mayor of Frisco, Texas; John Ellis, partner with The Bays; James Meese, founder of The Bays; J.R. Smith, two-time NBA champion and partner with The Bays; Steve Hendren, VP and GM of TaylorMade; Imran Memon, partner with The Bays.

FRISCO, Texas – (June 26, 2024) –The Bays at Frisco, an 18-acre golf resort between PGA Parkway and U.S. Highway 380, broke ground recently. Partnering with California-based TaylorMade, The Bays at Frisco is a four-story, 100,000-square-foot golf lab and suites equipped with real golf equipment and technology, restaurant and bar and onsite boutique hotel.
The Bays will be a unique social and entertainment hub that blends the traditional sport with modern technology and offers great views of PGA Frisco. At the TaylorMade exclusive club-fitting experience, only the third TaylorMade fitting center in the nation, guests can watch their new custom clubs as they are crafted onsite. The Bays guests will have full access to TaylorMade clubs and use true TaylorMade balls.
“The rise of golf post-pandemic has soared as more flock to the outdoors for exercise, so we wanted to create an entertainment venue that includes various professional golf brands that will draw golfers of all levels over and over again,” said James Meese, Founder of The Bays. “The makeup of golfers has changed and grown into new cultures, and we are inspired to serve all audiences of North Texas who take an interest in golf.”
Leadership from The Bays, TaylorMade and the City of Frisco recently celebrated the official start of construction on The Bays in Frisco. Additionally, Parker and Pierceson Coody, PGA Tour players from North Texas, were also in attendance to hit the official first drives at The Bays.
The Bays is designed to generate an immersive golf experience where all ages and levels, from avid golfers to novices, are transported into a golfer’s paradise and presented with the opportunity to play across deluxe golf hitting bays and a spacious 25,000-square-foot putting green with an extensive bar. Guests can make the restaurant itself a destination with a 100-foot-wide video wall along with upscale menu options prepared by the restaurant’s professional chef. A 12,000-square-foot private membership club will be on the third and fourth floors. There will also be dedicated space for corporate suites, events and partnerships.
“Golf, whether you do well that day or not, is truly about the experience and the memories made with your friends, and that is the exact idea of The Bays at Frisco,” said J.R. Smith, two-time NBA champion and investment partner with The Bays. “James has created a great concept with luxury golf experiences and hospitality at The Bays in Frisco, and once it opens, it will definitely become my home away from home.”
The Bays will feature a boutique, 19-key hotel on the third and fourth floors with suites, each with its own private hitting bay, and one- and two-bedroom rooms. Executive suites will be available for corporate events or office retreats. The boutique hotel will feature a rooftop pool with cabanas for guests.
“Breaking ground on The Bays with a TaylorMade experience will set this golf experience above any other consumer golf experience currently available,” Meese said. “Having TaylorMade’s golf equipment leadership and fitting expertise directly available to players allows The Bays to give guests a true Tour experience. TaylorMade and The Bays will be a great marriage in Frisco, the new modern home of golf.”
The Bays chose the city of Frisco as the site for its first location, as it has become an entertainment and golf center. PGA Frisco has opened and expanded over the past two years, including the PGA of America headquarters, two new 18-hole championship courses, a 510-room Omni Resort, a 30-acre practice facility, a performance center and a modern clubhouse.
The Bays is set to open in late 2025.
About The Bays
The Bays at Frisco is a unique golf experience over 18 acres. Partnering with TaylorMade, this luxury experience will include the third Golf Lab fitting center nationwide. The Bays will provide the North Texas area a landmark golf outing using real golf balls and radar technology, giving avid golfers and novices incredible and immersive experiences. This state-of-the-art facility boasts a top-notch atmosphere, featuring premium dining options and full bar. This landmark venue will include a 19-key boutique hotel with private hitting bays on each balcony. To learn more about The Bays at Frisco, please visit