Blake Mycoskie and Urban Golf Performance (UGP) Announce Transformative $500,000 Donation to First Tee Monterey County Organization

[Monterey, CA, January 31, 2024] – Blake Mycoskie, in coordination with Urban Golf Performance (UGP), is thrilled to announce a groundbreaking donation of $500,000 to the First Tee Monterey County Organization. This generous contribution comes from none other than UGP member and past partner, Blake Mycoskie – a renowned American entrepreneur, author, and philanthropist. Blake Mycoskie, widely recognized as the founder of Toms Shoes, contributed $500,000 of his investment in UGP to benefit First Tee Monterey County. This significant commitment, along with his entrepreneurial approach to sustainable giving, is a testament to Blake’s dedication to making a positive impact on the lives of young individuals through the transformative power of golf. Urban Golf Performance is the all-in-one facility for golfers of any level to enhance and grow their love for the game. With four locations in California and their newest location opening in Austin, TX in February, UGP offers six different departments under one roof, enabling the UGP team to inspire and nurture the game of golf one individual at a time. With a vision of creating a global community of golfers helping to make the world a better place, UGP is dedicated to all levels of players—from beginners to tour professionals. Blake Mycoskie shared his enthusiasm about the donation, stating, “I am honored to contribute to First Tee Monterey County through this donation. Golf has the potential to instill valuable life skills in young individuals, and I believe in the transformative impact that First Tee has on their lives. This contribution is a step towards fostering a brighter future for these kids.” “The transformative impact of this generous gift is a true game-changer for the youth of Monterey County,” explains Nick Nelson, CEO of First Tee Monterey County Organization. “Timed perfectly with our board-driven expansion, this investment will create a ripple effect, changing not only the trajectories of the directly served youth but also influencing their families and communities. It empowers us to initiate programming with eagerly awaiting schools, extending the reach of First Tee. Additionally, the resources provided will enhance the training of our staff, enabling them to serve as dedicated youth mentors, coaches, and role models.” Mac Todd, Founder and CEO of UGP, expressed his support for the initiative, saying, “UGP is proud to facilitate this significant donation to First Tee Monterey County Organization. We believe in the power of sports, particularly golf, to inspire positive change, and this collaboration with Blake Mycoskie aligns perfectly with our mission to make a lasting difference in the community.” (L-R) – Mac Todd, Founder and CEO of UGP: Blake Mycoskie, Founder of Toms Shoes: Leo Rooney, UGP: Nick Nelson, CEO of First Tee Monterey County Organization For further information or media inquiries, please contact Jeff Wagner at
About Urban Golf Performance: Urban Golf Performance is a fully comprehensive player development facility that offers tour-level golf instruction, golf-specific fitness training, golf-specific physical therapy, master club fitting, and expert club building. These components fuel and promote the fastest and most comprehensive golf learning experience available in the game. From complete beginners to PGA and LPGA major champions, the UGP team helps them achieve the best golf and health of their lives. About First Tee Monterey County Organization: First Tee – Monterey County provides youth of all backgrounds an opportunity for a brighter future. First Tee – Monterey County enables kids to build the strength of characters that empowers them through a lifetime of new challenges. About Blake Mycoskie: Blake Mycoskie is the Founder of TOMS and the brains behind the brand’s One for One® model. The model, which serves TOMS’ mission of using business to improve lives through sustainable giving, was created to promote corporate responsibility and conscious consumerism. And so, for every pair of shoes sold, TOMS would provide a new pair to a person in need. Since its launch, TOMS has partnered with countless organizations such as UNICEF, Save the Children, Partners in Health, The Red Cross, Everytown, Faith in Action, March for Our Lives, and others. And Blake’s simple idea? It’s grown into a global movement, impacting over 100 million lives to date.