Growing Brand Awareness Converges with Increase in Golf Participation
CARLSBAD, CALIFORNIA – Iconic equipment brand Honma Golf, leader in holistically-crafted premium golf clubs, reports the company’s North American sales demonstrated an increase of 40.7 percent in the six-month period ending September 30, 2021.
Globally, Honma saw net sales of $106.8 million during this period, representing an increase of 31.1 percent and 12.1 percent, as compared with the same periods in 2020 and 2019, respectively. In Asia, where Honma is among the most revered and played equipment brands, all product categories – including Honma’s “complete golf lifestyle experience” of golf clubs, golf balls, apparel, and other accessories – recorded double- to triple-digit growth. Thanks to enhanced brand awareness of the company and a post-pandemic increase in golf participation, Honma North America has also added 100 (net) points of sale (POS) from April-September of 2021.
“It’s energizing to see golf consumers connect with our dedicated approach to bringing them finely crafted, premium golf equipment to improve their games and enjoyment of golf,” says Janeann Lanning, Chief Operating Officer of Honma North America. “As we continue to overcome worldwide supply chain challenges, we’re excited about future growth on the strength of the quality and diversity of Honma’s expertly designed equipment offerings to golf-savvy consumers in North America in 2022.”
Lanning cites numerous factors that have contributed to the brand’s robust sales in North America, including the growing market penetration of Honma’s flagship ultra-premium BERES line. Sales have also been strong for the performance-enhancing GS series, released earlier in 2021, which targets golfers of 8-20 handicaps, and the TR series, which targets lower-handicap golfers.
Honma North America’s plan to build awareness of the Honma brand through traditional channels —such as getting product into the top 1,000 green grass pro shops as well as non-traditional avenues like direct-to-consumer advertising that drives traffic to Honma’s own ecommerce platform — further establishes Honma’s premium position in both performance and product design.
For more information about Honma Golf visit: https://honmagolf.com