“XPR AUGUSTA” RETAINS GOLF MARKETING AGENCY GILLY GROUP FOR SALES AND SPONSORSHIP ACTIVATIONS DURING MASTERS WEEK EVENT
C4 Live and Gilly Group Launch Sales Efforts for XPR AUGUSTA with Corporate Hospitality, Branding, and Experiential Marketing Opportunities.
NEW YORK; JULY 15, 2021 –XPR AUGUSTA, the music festival and fan experience launching during Masters Week 2022, today announced they have retained golf marketing agency Gilly Group as the Sponsorship Sales and Activation Agency of Record. The inaugural event will take place at Lake Olmstead Stadium in downtown Augusta, GA from April 1 – 10, 2022 and will run during the weekend of the Augusta National Women’s Amateur (“ANWA”) and the duration of Masters Week.
C4 Live Co-Founders and Managing Partners Greg Costello and Michael Perry created the “XPR AUGUSTA” brand to create a festival that provides an opportunity for Augusta, GA to showcase the city and celebrate local brands and talent while also providing a platform for well-known bands and companies who are in town to entertain clients while promoting their businesses and brands.
The Gilly Group team, led by long-time golf marketing executive Alyson Ramsey Johnson, and Global Head of Sales + Marketing, Ed Lynch, will be partnering with C4 Live on the sales and sponsorship activation efforts for the XRP Augusta brand. “We are thrilled to kick off our sales efforts in partnership with Gilly Group”, said C4 Live Co-Founder and Managing Partner, Greg Costello. “Having a team so heavily entrenched in all things golf that can partner with us on sales and sponsorship allows C4 Live to focus on what we do best – creating the highest level of VIP service, production and spacial transformations. Together, we are creating a marquee event built around an already highly anticipated ANWA and Masters Week”.
Customized branding and sponsorship opportunities at XPR AUGUSTA vary from branded experiential marketing activations on the grounds outside of the arena during the fan festival to sponsoring evening concerts and full entitlement of the week’s programming.
“We value our relationship with C4 Live and have been looking forward to officially launching the Lake Olmstead Stadium programming since our partnership was established” President of the Augusta Economic Development Authority, Cal Wray, said. “Masters Week attracts patrons from around the world; having the XPR AUGUSTA programing gives the city the opportunity to showcase our local vendors and musicians while providing a world-class experience with well-established talent and global brands.”
Community members and Patrons can expect the newly established programming to include a week-long fan festival that combines food, brand activations and local musicians each day on the grounds of the stadium and top-level musical talent performing multiple evenings throughout the week. The upgraded stadium will feature top-tier food and beverage selections as well as various ticketing levels ranging from General Admission to shared-VIP Hospitality space and private rooms for Corporate Hospitality.
Talent and participating brands will be announced later this summer.
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