– The Italian luxury golf and sportswear brand aims to infiltrate the US market –
North Palm Beach, FL (July 7, 2021) – Chervò USA, the Italian-inspired luxury golf and sportswear brand, is launching its first Pop-Up store in Roslyn, New York, with its grand opening this weekend on July 9 and 10. Open thru August 31, 2021, the Roslyn brick-and-mortar space kicks off a series of upcoming Chervó Pop-Up store introductions, including in Northern California in the fall followed by another storefront space in the Northeast in Spring.
The Pop-Up Store in Roslyn will showcase Chervó’s luxury golf and sportswear products from its Spring/Summer 2021 Collection, including men’s and women’s apparel, bags, hats, belts and sunglasses. The Collection features three color schemes: Sport and Passion (celebrates 1960’s Italian sporting heritage with shades of navy blue, red and white); Waterfront (romantic range of colors such as light blue, mauve and aquamarine); and Diva and Gentiluomo (color palette combines earthy tones with ink blue and white for a look that’s both technical and chic).
The Pop-Up represents the brand’s foray into showing up in like-minded communities and connecting with consumers who delight in being alive and have a carefree enjoyment of living.
“We are excited to open our first Pop-Up store in the charming village of Roslyn on Long Island, NY.” said Layne Dempsey, Managing Partner of Chervò USA. “It demonstrates our commitment in introducing our Italian brand to more communities in the U.S. We want to provide people the opportunity to see, touch and feel our proprietary tech fabrics and experience the positivity that Chervó personifies.”
Inspired by Mediterranean coastlines, with its colors, climate, nature, history, flavors and joi de vivre, which is defined as: a delight in being alive; keen, carefree enjoyment of living, the Chervó Pop-Up store is located at:
1378 Old Northern Blvd.
Roslyn, NY 11576
For consumers who want to make appointments, email popup@chervo-USA.com or call Molly Petersen at 561.510.2458.
For media appointments, contact Beth.Gast@bgpublicrelations.com
Founded in Italy in 1982 by brothers Manfred and Peter Erlacher, Chervò designs, manufactures and markets luxury Italian-inspired golf and sportswear worldwide. Manfred serves as the CEO of the company and his brother Peter is the Chief Design Officer. With its global headquarters located east of Milan in Pozzolengo BS, Italy, and its U.S. headquarters in North Palm Beach, Florida, Chervò products are available in more than 30 countries worldwide. Initially, the company was established as a ski brand. In the early 1990’s, Chervò made its debut in the golf industry by combining all-Italian style with highly technical fabrics. Chervò is passionately dedicated to ushering in its Italian roots led by its chic and tech vision, with emphasis on top-quality, eco-friendly and long-lasting apparel that has been guiding the brand for almost 40 years.