HOLLAND, MI (February 2, 2021) – It was almost one year ago that Golf Ball Tender was launched with the main purpose of protecting frayed edges of cups where flagsticks were being left in for putting.
And 12 months later, not one customer has utilized the “money back satisfaction guarantee” that comes with every Golf Ball Tender sold.
“We have had zero negative feedback from the over 1,000 Golf Ball Tender that are in use worldwide,” said inventor and owner Larry Koning. “Even during the special circumstances resulting from COVID-19, our product has not only delivered as promised, but also has become very popular among golfers.”
Millions of recreational golfers, and even some on the professional tours, have taken full advantage of the USGA rules change last year that allows putting with the flagstick remaining in the hole. And most courses have required keeping the flagstick in the hole due to COVID-19.
One unforeseen pitfall of the new rule, however, is that cup edges are becoming frayed because players are reaching into the tighter space for their golf balls. But now there is a solution.

The Golf Ball Tender is a pliable disk that attaches to the stem of the flagstick, resting at the bottom of the cup. Players simply lift the flagstick to retrieve the ball. The Golf Ball Tender is not visible until the flagstick is pulled from the hole. What’s more, Golf Ball Tender helps protect the green from damage caused by carelessly dropping the flagstick on the green, and also acts as a guide when replacing the pin in the hole.
After the coronavirus forced courses to change policies, the company added the COVID Clip, which eliminates the need to touch the flagstick. The COVID Clip attaches near the bottom of the flagstick, raising the Golf Ball Tender to a height from which the ball is easily retrieved from the hole. (SEE VIDEO HERE)
General Manager Steve Greene of Timacuan Golf & Country Club in Lake Mary appreciates what Golf Ball Tender has meant to his greens and golfers.
“The product really does the job, and it has held up very well, especially considering the among of play we have had during the coronavirus season,” said Greene. “Our cups look so much better. It’s a great product for this challenging COVID-19 time we’re living through, but it will also continue to be a positive addition post-COVID for those players who like to putt with the flagstick in.”
Another happy Golf Ball Tender customer is Bob Williams, Property & Maintenance Chair at TPC Treviso Bay Golf Club in Naples, FL.
“The product allows the ball to sit up high enough in the cup to remove with fingers, or you just pull out the pin and the ball remains on the tender,” said Williams. “If pin is removed and placed on the green the tender is soft enough to not cause any grass damage.”
Golf Ball Tender is the invention of owner Larry Koning. As a golfer, he saw the need for the product every time he played.
“The rule and the protocols helped pace of play but often at the cost of crisp edges on the hole, especially when you consider that nearly 50% of golfers now putt with the flagstick in,” said Koning. “In addition to indirectly encouraging players to reach down with two fingers, the new rule increases the frequency of players attempting to “pop” the ball out of the hole by yanking out the flag. These harmful techniques cause damage, which negatively impacts the experience for subsequent players. The Golf Ball Tender makes ball retrieval faster and more convenient, easier for elderly and enhances pace of play as the new rule intended.”
There is one other important benefit resulting from using The Golf Ball Tender. Players no longer have to bend over the retrieve their ball from the cup.
“Back problems are common among golfers,” said Koning. “Bending over to get your ball out of the cup adds to this problem. With our product, that issue is eliminated.”
The Golf Ball Tender is available in custom colors. A set of 18 starts at $215. For more information or to purchase a set, visit www.golfballtender.com, or call 800-471-1345.