In 2nd Round of FedEx Playoffs, 83% of Players Trust Golf Pride(R) Grips

PINEHURST, NC… Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading grip brand in play during the second round of the 2020 FedEx Cup Playoffs, with 83% of the 69-player field trusting Golf Pride grips.

8 players who finished in the Top 10 chose Golf Pride swing grips at Olympian Fields, including both the Champion and sudden death playoff runner-up. In addition, 8 of the top 10 seeded players at the upcoming 3rd and final round – The Tour Championship at East Lake – will trust Golf Pride as they vie for the coveted FedEx Cup. The winner’s grip of choice at the BMW Championship was the Golf Pride MCC and the victory marks the 5th of his career. Players trusting Golf Pride have now won 5 FedEx Playoff events in a row, dating back to last year – 2 wins for the Golf Pride MCC and 3 wins for the Tour Velvet family.

“What a thrilling finish, between two tremendous competitors!” stated Brandon Sowell, global director of sales and marketing for Golf Pride. “The playoffs have provided some great moments that any fan of golf can enjoy, and Golf Pride has been proud to play a part in them. We are excited to see the action unfold next week at East Lake as the PGA TOUR crowns a most-deserving 2020 FedEx Cup Champion.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

For more information on Golf Pride’s 2020 product offering, visit

Eaton’s Golf Pride Grips Division is one of the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.

Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. Eaton’s 2019 revenues were $21.4 billion, and we sell products to customers in more than 175 countries. We have approximately 95,000 employees. For more information, visit