Golf Pride(R) Grips Are Trusted by 84% of Field at The Northern Trust

PINEHURST, NC… Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading grip brand in play during the first round of the 2020 FedEx Cup Playoffs, with 84% of the 122-player field trusting Golf Pride grips.

100% of players who finished in the Top 10 chose Golf Pride at TPC Boston. The Tour Velvet not only was trusted to victory, but it was also the choice for the record-setting 59 during the week.
Players using Golf Pride grips swept the 2019 FedEx Cup playoff events and with the victory on Sunday, the #1 Grip in Golf has started the 2020 postseason right where it left off in 2019.
“We enjoyed seeing that so many of the world’s best players continued to rely on Golf Pride grips during the first round of the 2020 FedEx Cup Playoffs,” stated Brandon Sowell, global director of sales and marketing for Golf Pride. “In addition to seeing another win added to our Tour Velvet grip’s long history of excellence, we were also excited to see so many of our newest performance technologies like ALIGN (runner-up) and Plus4 in the mix, as well. Whether these guys choose grips they grew up playing or some of our cutting-edge innovations, they know they’re getting confidence on every swing.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

For more information on Golf Pride’s 2020 product offering, visit

Eaton’s Golf Pride Grips Division is one of the world’s largest manufacturers of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.

Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. Eaton’s 2019 revenues were $21.4 billion, and we sell products to customers in more than 175 countries. We have approximately 95,000 employees. For more information, visit