Swannies and 12welve Eyes Brewing Introduce Swannies Summer Ale

Golf Apparel Brand Celebrates Father’s Day with Branded Craft Beer

(Minneapolis, MN) – Swannies – creator of stylish, comfortable and fun clothing popular among millennial golfers – announces the launch of its own Swannies Summer Ale.

In collaboration with 12welve Eyes Brewing, the brand will introduce the craft brew Sunday, June 17 at Southern Hills Golf Course in Farmington, Minn. A refreshing, golden ale ideal for sipping on summer afternoons, Swannies Summer Ale will debut at a Swannies and 12welve Eyes Brewing-hosted golf outing and kickoff event featuring kegs of the brew and $1 pints – register here.

“Our partnership with 12welve Eyes Brewing is a natural brand extension as we aim to create a fun and relaxed experience on the golf course,” says Adam Iversen, co-founder of Swannies Apparel. “Swannies Summer Ale, plus our Party Scramble Series, are just a few of the ways we reaching our goal of creating an enjoyable golf atmosphere for everyone.”

Also new for the season is the Swannies 2018 Party Scramble series – a millennial-focused, fun-filled format where golf teams meet up at a local bar or brewery before competing in a traditional nine-hole scramble with three party games between holes. After the brand’s successful inaugural event last August, the brand-sponsored series will hit 16 metro areas including Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and more. Learn more here.

About Swannies Apparel

Headquartered in Minneapolis and co-founded by Adam Iversen, Matt Stang and Sam Swanson, Swannies Apparel Co. creates and advances a culture of fun and excitement around the game of golf.

Launching as a Kickstarter campaign in 2015, Swannies initially developed the “Swannies Classic Golf Sandal,” a spikeless flip flop worn on and off the course. Building upon that success, Swannies has evolved into a full men’s apparel brand and events promotion team dedicated to connecting people through enjoyment of the game. Designed with casual comfort in mind, the Swannies line of casual-inspired performance polos, graphic t-shirts, hoodies, mesh-back hats, shorts, flip flop golf sandals and other accessories are available at more than 250 golf courses, country clubs and resorts nationwide and at swannies.co.