Swannies Announces Launch of Spring 2018 Apparel Range

New Performance-Casual Collection Designed for Comfort, Versatility
(Minneapolis, MN) – Swannies – creator of stylish, comfortable and fun clothing popular among millennial golfers – has announced the launch of its Spring 2018 collection featuring new polos, outerwear, shorts and accessories.

Swannies’ lifestyle golf apparel range is anchored by a selection of cotton-blend polos featuring performance-casual design elements reflecting the brand’s ethos that golf should be accessible, fun and relaxed. Rounding out the look are complementary pieces such as shorts, hats and graphic t-shirts.

“Our mission is to knock-down the walls of golf and help players everywhere feel good with athletic yet stylish designs that transition seamlessly from the course to everyday life,” says Adam Iversen, co-founder of Swannies Apparel. “We want to be the official outfitter of those who believe golf is meant to be enjoyed anytime, anywhere, by players of all skill levels.”

Highlights from the new collection include:

  • Matlin Polo: A pima-poly-nylon blend in a clean, athletic cut, combining technical performance and a four-stripe modern look to keep your body and your polo game fresh. Your round might suffer, but that doesn’t mean your style does.
  • Lakes Rain Jacket: Water-repellent polyester and a unique four-way stretch keeps players dry and protected from the elements during those slogs when your 7-iron goes 85 yards. A clean, trim fit also looks sharp, rather than that oversize pullover that hasn’t seen daylight since ’06.
  • Delta Snap-Back Hat: Sweat stains eating through your lid collection? No more, thanks to a dual-reinforced sweatband and light poly-spandex design for staying cool and confident. Not to mention the brand’s eye-catching Swan logo front and center.
Also new for the season is the Swannies 2018 Party Scramble series – a millennial-focused, fun-filled format where golf teams meet up at a local bar or brewery before competing in a traditional nine-hole scramble with three party games between holes. After the brand’s successful inaugural event last August, the brand-sponsored series will hit 16 metro areas including Chicago, Cincinnati, New Jersey, Philadelphia, Los Angeles, Tampa, Tucson, Washington D.C. and more.

About Swannies Apparel

Headquartered in Minneapolis and co-founded by Adam Iversen, Matt Stang and Sam Swanson, Swannies Apparel Co. creates and advances a culture of fun and excitement around the game of golf.

Launching as a Kickstarter campaign in 2015, Swannies initially developed the “Swannies Classic Golf Sandal,” a spikeless flip flop worn on and off the course.  Building upon that success, Swannies has evolved into a full men’s apparel brand and events promotion team dedicated to connecting people through enjoyment of the game. Designed with casual comfort in mind, the Swannies line of casual-inspired performance polos, graphic t-shirts, hoodies, mesh-back hats, shorts, flip flop golf sandals and other accessories are available at more than 250 golf courses, country clubs and resorts nationwide and at swannies.co.