Enhanced Focus on Golf Fitness, Wellness & Instruction Featured at the 2017 PGA Merchandise Show, Jan. 25-27

Complimentary education sessions and consultative appointments offered, with more than 75 exhibits featured

PALM BEACH GARDENS, Fla. (January 10, 2017) – The Golf Fitness, Wellness & Instruction area (formerly the FIT to WIN Pavilion) has been expanded and enhanced for the 2017 PGA Merchandise Show, Jan. 25-27, in Orlando, Fla. More than 75 golf fitness, sports performance and instruction companies will exhibit in the expanded area to showcase the newest products and services that are related to golf and the resort fitness industry. The Club Spa & Fitness Association now joins TPI as presenting sponsors of the area, offering new insights to attendees and exhibitors. Accordingly, a full calendar of complimentary presentations and seminars, programmed by TPI, are scheduled. In addition, the Atwood Group will offer new complimentary consultative appointments to help PGA Professionals better integrate fitness at their golf clubs, resorts and destinations.

The PGA Show Golf Fitness, Wellness and Instruction area, located in the PGA Show Equipment Hall, is one of several interactive PGA Show Floor destinations among the exciting exhibits offered by more than 1,000 top golf companies and brands at the 64th PGA
Merchandise Show in the Orange County Convention Center.

PGA Show Golf Fitness, Wellness & Instruction Presentation Schedule
(As of 1/9/17 – Subject to Change)

Wednesday, Jan. 25
10:30 a.m. – 11:15 a.m. Practical Applications of Superflex Training for the Golfing Body, Dave Herman
11:30 a.m. – 12:15 p.m. The Value of a Junior in a Long-Term Athletic Development Program, Matt Clay & Milo Bryant
1:30 p.m. – 2:15 p.m. TPI Fitness and Medical Screen Contest , Sidney Silver
2:30 p.m. – 3:15 p.m. A Practical Approach: Pre-Golf Warm-Up and On-Course Nutrition & Hydration Recommendations, Dillon Johnson
3:30 p.m. – 4:15 p.m.
Push Ups and Kettlebell Techniques for Distance Gains, and Engaging Your Membership, Padraig Dooley & Mitch Sadowsky

Thursday, Jan. 26

9:30 a.m. -10:15 a.m. How Bruce Lee’s Training Philosophy Influenced How I Train Golfers, Dr. Steven Lorick
10:30 a.m. – 11:15 a.m. Yoga for Golf; an Interactive Approach – Katherine Roberts
11:30 a.m. – 12:15 p.m. “GOLFleticism®” – Movement-Based, Multi-Sport and Multimodality Approach to Golf Training, Trevor Anderson
1:30 p.m. – 2:15 p.m. Over-Under-Around: 3 Simple Moves Instant Gains in Your Swing, Brian Bradley
2:30 p.m. – 3:15 p.m. Mindside Manifesto, Dr. Bhrett McCabe
3:30 p.m. – 4:15 p.m.
State of the Union Address on Golf Fitness, Wellness and Instruction, TPI Co-Founders Greg Rose and Dave Phillips

Friday, Jan. 27

9:30 a.m. -10:15 a.m. Top Three Performance Enhancing Training Concepts, Jason Glass
10:30 a.m. – 11:15 a.m. Warming Up To Golf: Comprehensive Pre-Play and Practice Warm-Up for Golfers Over 50, John D’amico
1:30 p.m. – 2:15 p.m. Functional Exercise Progression for Common Swing Characteristics, Jason Lindsey & Lance Gill
The Atwood Group, recognized as a leading consulting firm in the fitness and wellness industry, will provide complimentary consultative appointments regarding fitness center development and management during PGA Show days, Jan. 25-27. John Atwood and partner Bobby Verdun will be available to all PGA Show attendees in Booth #1093 to offer insights regarding fitness center design, programming, equipment, management and marketing.

About PGA Merchandise Show:
The 64th PGA Merchandise Show, held Jan. 24-27, 2017, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 24, at the Orange County National Golf Center. During PGA Show days, Jan. 25-27, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, the MAJOR of Golf Business, is a trade-only event, not open to the public.