Registration Opens for Comprehensive Education Conference at the 2016 PGA Fashion & Demo Experience

Early Registration Savings of Up to 30% Available through July 15, 2016

PALM BEACH GARDENS, Fla. (June 13, 2016) – PGA Professionals and golf industry leaders attending the 2016 PGA Fashion & Demo Experience in Las Vegas can participate in a comprehensive PGA Education Conference, Aug. 15-17. Detailed descriptions of educational programming, instructor biographies and online registration are now available at . Attendees can save up to 30% in early registration through July 15, 2016.

The 2016 Education Conference features an outdoor instructional workshop, certification programs and more than 20 classroom seminars, including the new PGA Strategic Management Simulation course. PGA Professionals are able to earn more than 20 MSR credits, through participation in PGA Education and PGA Fashion & Demo Experience programs.

“The 2016 PGA Education Conference will help PGA Professionals drive their businesses and careers forward with comprehensive education in the areas of teaching and coaching, leadership, sales and marketing, and retail merchandising,” said PGA of America Senior Director of Education and Organizational Development Dawes Marlatt, PGA. “We are especially excited to add the PGA’s Strategic Management Simulation course to this year’s Conference. This four-hour program offers real golf business simulations, where PGA Professionals personally engage in the scenarios, to learn how to better enhance golf facility marketing and sales.”

PGA Fashion & Demo Experience Education Conference

Monday, August 15, 2016

9 a.m. – 2:30 p.m. – CPP 2.0 Certification Kick Start, Venetian
8:30 a.m. – 2 p.m. – FlightScope Academy, Venetian
3:30 p.m. – 4:30 p.m. – “Finding Your Natural Swing” Instructional Workshop, Mike Adams, PGA, Cascata Golf Club
Tuesday, August 16, 2016

9 a.m. – 4:15 p.m. – PGA Education Conference, Venetian. Classroom sessions focusing on leadership, teaching & coaching, sales/marketing and retail merchandising. Sessions include:
The Intersection of Technology and the Game/Business of Golf
Successful Golf Industry Innovators Panel Presentation
The Next 5 Years – Megatrends and Preparing the PGA Professional
Strategic Management Simulation – (Capacity 25)
Truth About Wedges
Protecting Your Golf Brand in a Consumer-Driven Digital World.
Retail Strategies 101
Research Findings Related to Technology
Wednesday, August 17, 2016

9 a.m. – 1:15 p.m. – PGA Education Conference, Venetian. Classroom sessions focusing on leadership, teaching & coaching, sales/marketing and retail merchandising. Sessions include:
Strategic Management Simulation – (Capacity 25)
TPI Session
How to Grow your Business through Social Media Marketing and CRM
Retail Strategies 101
Improving Youth Golf through Parent Education
48 Great Ideas to Bring Customers to Your Facility
Teaching with the Latest Technologies
Staying Competitive in a Challenging Environment
The Principles of Effective Coaching and their Impact on Engagement and Profitability
How to Create Organizational Excellence in an Ever-Changing Marketplace
Registration – Online, Early Savings & Single Sessions
Registration for the educational offerings at the PGA Fashion & Demo Experience is now available at . Single-session, single-day and full-conference pricing options are available, with up to 30% early savings through July 15, 2016. Registration fees range from $50 for the instructional workshop to $295 for the Full Conference Pass through July 15. After July 15, registration fees range from $75 for the instructional workshop to $375 for the full conference pass. Session attendance capacity is limited, and registration is on a space-available basis. With the purchase of a Full Conference Pass, PGA Professionals will receive a complimentary copy of the PGA of America Centennial Book, PGA Centennial: Celebrating the History of the Golf Professional.

2016 PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience, Aug. 15-17, 2016, in Las Vegas, is a golf merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers, presented in a modern, sophisticated setting and organized by the PGA of America and PGA Worldwide Golf Exhibitions. In addition to product presentations by more than 200 companies and brands, the annual industry event features a Pro-Pro Tournament, PGA Outdoor Demo Experience, Fashion Show, Industry Reception and Education Conference. Event details and registration are available at

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