Imperial Headwear Partners With NEXTGENGOLF


BOURBON, MO – Imperial Headwear announced today a new partnership with Nextgengolf, which operates the National Collegiate Club Golf Association (NCCGA) and the City Tour. Imperial Headwear is now the “Official Headwear of Nextgengolf.”

“Imperial is proud to support Nextgengolf and their mission to grow the game with 18 to 34 year olds,” said David Shaffer, director of marketing at Imperial Headwear. “There are over 12 million millennials who are very interested in playing golf, yet only half of them actively participate. Nextgengolf provides opportunities for this population to engage in the game and reverse declining participation rates.”

Nextgengolf has developed two core event-based products:
National Collegiate Club Golf Association (NCCGA) is the largest Collegiate Club Golf Association in the world. The NCCGA runs competitive, 2-day tournaments for over 15,000 non-varsity golfers on more than 350 collegiate golf clubs.
City Tour provides 18-34 year olds with social and competitive golf experiences. Launched in Boston in 2014, the City Tour will expand to over 20 cities and over 100 events in 2016.

“Nextgengolf is grateful for the support of great corporate partners like Imperial Headwear,” said Kris Hart, CEO of Nextgengolf. “But not only is Imperial an iconic golf brand, their values align with our mission so this will be a truly wonderful partnership.”

About Imperial
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear and accessories for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative digital design, logo and embroidery technologies. For further information please visit or call (800) 950-1916. Follow Imperial on Twitter and Instagram at @ImperialHats and on Facebook at Imperial Headwear’s 100th Anniversary video can be viewed at

About Nextgengolf
From the First Tee to the AJGA, ample opportunities exist for juniors to play golf. But what happens to those hundreds of thousands of golfers that don’t earn a college scholarship or go on to play professionally? The answer is Nextgengolf. Through our NCCGA and City Tour products, we cater to 18-34 year-old golfers by proactively keeping golfers engaged through events and bringing new players into the game. We are redefining the golf experience for a millennial audience. Live Life. Play Golf. For more information please visit