HUNTINGTON BEACH, CA – February 19, 2016 – Srixon®, Cleveland® Golf, and XXIO® are pleased to announce that Matt Yasumoto will be appointed to the position of President & CEO of Srixon / Cleveland Golf / XXIO – U.S.A., effective February 29th, 2016.
Mr. Yasumoto is currently serving as an Executive Officer of Dunlop Sports CO. Ltd. directing the Overseas Business Planning Group, while also serving as Chairman for Srixon Sports Australia, and as a Director for the Dunlop Sports group companies in Europe, Korea and South Africa. Mr. Yasumoto has previously served as Executive Director of Srixon Sports Asia and President of Cleveland Golf Japan.
Mr. Yasumoto replaces William Bird, who is stepping down as President to reassume his role as Chief Financial Officer for Srixon / Cleveland Golf / XXIO – U.S.A. Mr. Bird has served as President for the company since March of 2015, while also continuing in his role as Chief Financial Officer.
“I am very pleased with Dunlop Sports commitment to our success in North America,” said Mr. Bird. “The appointment of Matt as President and CEO will significantly strengthen our senior management team.”
For additional information on Srixon, Cleveland Golf and XXIO products or staff players, please visit: www.srixon.com, www.clevelandgolf.com, and www.xxiousa.com.