Ben Hogan Golf Equipment Company Introduces VKTR Hybrids

Precision Driven Engineering with Tour Inspired Shaping

FORT WORTH, TEXAS, January 20, 2016 – The Ben Hogan Golf Equipment Company debuts the new VKTR hybrid golf clubs revolutionizing the way golfers integrate hybrids into their set

“It is no secret that Mr. Hogan was a precise long iron player,” said Terry Koehler, President/CEO of the Ben Hogan Golf Equipment Company. “But we also have found prototype clubs in his personal collection dating back to the 1960s that would have to be classified as ‘hybrids’. Our goal with the VKTR product line was to make a set of hybrids that combine the feel and shotmaking capabilities of an iron with the performance and playability of a utility club. We believe these VKTR hybrids are the kind of clubs that Mr. Hogan would have enjoyed playing.”

The patent pending VKTR hybrids are designed as a long iron alternative for players who are seeking higher ball flight without sacrificing enhanced workability, distance control and performance from a variety of lies. Creating the industry’s most advanced movable weight technology system for hybrids, the VKTR hybrids provide golfers the same unmatched performance in the long end of the set as is found in the scoring range.

Precision Driven Engineering

· Interchangeable 18g and 2g weights around the extreme perimeter of the club moves the center of gravity in a way that results in customizable ball flights while eliminating “out of the box” draw or fade biases

· Gapping hybrids to your iron set has never been easier:

o Offered in every loft from 17* to 27*, the VKTR hybrids provide the ultimate in precision distance gapping capabilities

Tour Inspired Shaping

Top-down address profile:

· With over 10 years of shaping feedback from the best players in the world the VKTR hybrids were designed with a profile that establishes confidence at address.

· Progressive sizing offers a larger head with higher launch and more forgiveness on the lower lofts and a more compact head shape for a more penetrating ball flight and improved workability on higher lofts.

· High-square toe helps players set-up to the ball square to the target line.

Face-on profile:

· Slightly taller face design for increased workability

· Similar face shape as irons for a seamless transition from hybrid to iron.

“The majority of golfers find hybrids lacking as efficient long-range approach clubs because of the low spin rates generally found in today’s alternatives,” added Koehler. “The VKTR design and perimeter weighting system creates the proper launch angle and spin rates needed to generate the ideal ball flight to hold greens from long range. Our independent robot testing shows that the VKTR hybrid results in an increase in spin rates and angle of descents with consistent distance control.”

The VKTR hybrids are the only high performance hybrids in the industry that are designed to seamlessly integrate with any set of irons. Through the HoganFit™ online experience, golfers of all abilities will be able to precisely blend the right set of hybrids into their bag to ensure optimal gapping across the long end of the set like never before. By having the ability to choose from the industry leading 11 loft options, the Ben Hogan Equipment Company will provide the most accurately custom-matched set in golf.

Options, pricing and availability

The VKTR hybrids will be begin shipping in April 2016 with the UST Mamiya IROD graphite shaft in three weight classes and four flexes and retailing for $249 per club. The company also offers an extensive list of custom shafts and grip options.

About the Ben Hogan Golf Equipment Company

The new Ben Hogan Golf Equipment Company was founded in April of 2014 to bring the vaunted Ben Hogan brand and standards back to the golf equipment industry. Based in Fort Worth, Texas, only a few miles from the original Ben Hogan facility, Ben Hogan Golf Equipment once again is focused on providing discerning golfers with the most accurate and precise equipment available. The new Ben Hogan Golf Equipment Company senior management shares over 130 years of experience from the original Ben Hogan Company, including manufacturing, product development, sales and marketing.

For more information please visit, Ben Hogan Golf on Facebook and @BenHoganGolf on Twitter.