HUNTINGTON BEACH, CA – January 7, 2014 – Cleveland® Golf is pleased to introduce the new 588® woods: the 588® Custom™ Driver, 588® Fairway and 588® Hybrid. These tour-proven designs, which add distance and forgiveness to any player’s game, are now available for pre-booking and will be in-stores on February 7, 2014.
Based on exhaustive testing and tour validation, the Cleveland® 588® Custom™ Driver has a 460cc titanium head that offers the greatest combination of distance, forgiveness and accuracy in any driver Cleveland® Golf has ever made. An adjustable hosel offers 12 different settings to precisely tune loft, lie and face angle – loft and lie have a total range of 3°, while face angle has a total range of 4.5°. The back of the sole has an adjustable weight screw to optimize swingweight (standard weight is 3 grams). Advanced wall construction allows more weight to be positioned lower in the club head for a higher, more penetrating ball flight. Enhanced variable face thickness technology creates the hottest flight on center strikes and even faster ball speed on off-center hits for maximum forgiveness. A premium Matrix® OZIK 6Q3™ shaft promotes a mid-launch and provides an all-around combination of speed and stability with solid feel at impact. The Cleveland® 588® Custom™ Driver has a MAP of $349.99.
The Cleveland® 588® Fairway combines power and forgiveness in a versatile design. A tour-proven profile offers optimal face, sole and crown dimensions to promote a clean, confidence-inspiring look from the turf or off the tee. Enhanced variable face thickness technology produces maximum distance on center strikes and greater forgiveness on off-center hits. Combined with a rear sole plug, advanced wall construction allows more weight to be positioned low in the club head for a higher launch. A premium Matrix® OZIK 6Q3™ shaft is designed for a mid-high launch, offering an all-around combination of speed and stability with solid feel at impact. Cleveland® 588® Fairways are available in lofts of 14.0°, 15.5°, 18.0° and 20.5° and carry a MAP of $199.99.
The Cleveland® 588® Hybrid, our first hybrid engineered with both variable face thickness and Gliderail Technology, provides incredible playability as well as maximum distance and forgiveness. Its tour-proven, compact profile has minimal offset, giving golfers a confidence-inspiring look from any lie. Combined with a rear sole plug, advanced wall construction allows more weight to be positioned low in the club for a higher launch. A premium Matrix® OZIK Altus™ shaft is designed for a high launch and an all-around combination of speed and stability with a solid feel at impact. Cleveland® 588® Hybrids are available in lofts of 18.0°, 20.5°, 23.0° and 26.0° and have a MAP of $169.99.
Visit the Cleveland Golf Media Center for hi-resolution studio and lifestyle photos of the new 588® woods.
For more information on Cleveland® Golf, Srixon®, and Never Compromise® or their staff players, please visit www.clevelandgolf.com, www.srixon.com, and www.nevercompromise.com.