BRIDGESTONE TO INTRODUCE NEW PRODUCTS AT 2013 PGA MERCHANDISE SHOW
NORWALK, Conn. – PGA Golf Exhibitions and Bridgestone Golf, a leading manufacturer of premium golf balls, clubs and accessories today announced the company’s plans to introduce exciting new products at the 2013 PGA Merchandise Show. Bridgestone will return to the PGA Merchandise Show Outdoor Demo Day, Indoor Demo Days and within an exhibit on the PGA Show floor to introduce a comprehensive lineup of its newest golf equipment and accessories to more than 40,000 attending PGA Professionals and golf retailers from around the world.
“We are excited to once again utilize the PGA Merchandise Show as a platform to introduce our new hard goods and accessories to the golf world,” said Dan Murphy, Vice President of Marketing – Bridgestone Golf, Inc. “Since the inception of the Bridgestone brand, the PGA Show has annually served as our new product launch pad introducing the golf world to never-before-seen technological innovations. In 2013, we will not disappoint, as we bring forth new balls and an innovative club customization program the likes of which the industry has never experienced.”
During the PGA Merchandise Show Outdoor Demo Day, scheduled for Wednesday, Jan. 23, at Orange County National Golf Center & Lodge in Orlando, and on the PGA Show floor, at the PGA Show Equipment Test Center and in their booth, Bridgestone will showcase its full line of 2013 balls and premium clubs and offer attendees the chance to participate in its industry-leading ball-fitting program.
From Thursday, Jan. 24 through Saturday, Jan. 26, at the Orange County Convention Center, the Bridgestone and Precept brands will have a significant presence in the equipment hall with an exciting exhibit of the latest Bridgestone and Precept equipment and accessories, and will play host to some of the biggest names in professional golf, including Davis Love III, Lee Trevino and Paula Creamer.
Some 1,000 golf vendors, representing every business sector of golf from all the golf market leaders to start-up companies, will display and demonstrate a multitude of golf merchandise that will appear in golf shops and retail stores throughout the 2013 golf season.
“The continued participation of Bridgestone Golf in a variety of PGA Show platforms allows PGA Professionals and buyers to have an exclusive preview and valuable hands-on testing experience with the company’s newest equipment and accessories,” said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. “This product launch opportunity, combined with professional networking with Bridgestone leadership and appearances by Bridgestone players, builds a dynamic business environment unique to our industry’s annual PGA Merchandise Show.”