Back9Network Announces Commercial Partnership with Sirius XM PGA Tour Radio Program “Fairways of Life with Matt Adams”; the Most Listened to Golf Show in the World
Partnership with popular Morning Show includes sponsorship of Call-in Phone Lines and Appearances by Golf Broadcasting Legend Ben Wright
HARTFORD, CONN., JUNE 11, 2012: Back9Network, the premier multimedia lifestyle and entertainment destination for golf fans globally, announced today a commercial partnership with popular Sirius XM PGA Tour Radio program “Fairways of Life with Matt Adams.” The partnership includes primary naming sponsorship during fan call-ins throughout the program through the newly entitled Back9Network Fan Line (available weekdays, 7 – 9 A.M. ET with multiple re-airs for every time zone in North America). Also included in the partnership are appearances by iconic golf broadcaster Ben Wright, commercial units, digital banner ads and presence on the show’s website homepage (www.FairwaysofLife.com).
Along with hosting “Fairways of Life” on radio, Adams also serves as a contributor to Back9Network and www.back9network.com, providing commentary from each of golf’s major championships, as well as a unique look at the best golf courses in the world. He is a New York Times and USA Today best-selling author, a Golf Channel contributor, and commentator for European Tour Productions, PGA Tour Entertainment, ESPN and ITV and a twenty-five year golf industry veteran. Adams has hosted broadcasts from every major and the Ryder Cup, with no one else in the world hosting more weekly golf talk. Adams started his career at ESPN, then moved on to the golf industry, where he worked in golf equipment manufacturing, having built clubs for Wilson, RAM and Nicklaus among others and continues to consult on golf course operations.
“I’ve known Matt for many years and have the utmost respect for his passion and thoughtfulness; traits that shine through every time I listen to ‘Fairways of Life’,” said Jamie Bosworth, CEO of Back9Network. “Back9 is proud to be associated with his show and equally excited to be associated with Ben Wright, whose knowledge of the game and oration of golf is unmatched in our industry.”
“I’m really excited and honored to be associated with the Back9Network,” said Matt Adams, Host of Fairways of Life. “I’ve known Jamie Bosworth since we were kids on the equipment side of the game. For so long golf has been surrounded by walls of misunderstanding and the appearance of exclusion to the world at large and what I’m most excited about is that Back9Network is reaching out to everyone, everywhere, to share why golf is more than a game, it is a lifestyle driven by an intense passion. Bobby Jones called golf ‘the greatest game,’ and it is time to let everyone in on it.”
About “Fairways of Life”:
New York Times best selling author Matt Adams brings all the major headlines from the PGA Tour, Champions, European and LPGA tours during “Fairways of Life with Matt Adams.” Listeners get to hear conversations with legends and the best players in the world as Matt explores the history of the game, golf architecture, equipment and travel. Back9Network serves as the primary naming sponsor of the call-in phone lines (Back9Network Fan Line) and sponsors weekly appearances by iconic broadcaster Ben Wright.
Back9Network is the premier multimedia lifestyle and entertainment destination for golf fans globally. Constructed on a state-of-the-art, multi-platform digital system, it provides simultaneous distribution over the Internet and mobile devices. As much a lifestyle network as a sports channel, Back9 differs from its competitors by focusing on the intrinsic “story” of the sport and examining the players and the world in which golf resides. The network plans to be broadcasting by early 2013. For further information, visit www.back9network.com or direct correspondence to 30 Lewis Street, Hartford, Connecticut 06103. Call 860-560-7671.