2012 PGA Expo Education Conference Features Top Instructors & New Sessions

2012 PGA Expo Education Conference Features Top Instructors & New Sessions; Registration Open at www.pgaexpo.com

Top Instructors such as Eric Apenfels, PGA, Jim Fannin and Donna Orender Present Seminars on Instruction, Retail and Golf 2.0 Strategies to Build Best-in-Class Education Program

PALM BEACH GARDENS, Fla. – Top golf and business instructors including notable industry experts such as Eric Apenfels, Jim Fannin and Donna Orender will join a strong team of presenters offering new seminars on golf instruction, retail business and growth of the games strategies in the PGA Expo Education Conference, Aug. 20-22, 2012, in Las Vegas. The comprehensive education conference of more than 20 seminars will be presented each Show day, Aug. 21 & 22, just off the PGA Expo show floor in The Venetian Resort Hotel Casino. The conference complements a full schedule of exhibits, main stage presentations, demonstrations, product testing and professional networking events at the annual industry business gathering.

This year’s PGA Expo Education Conference offers a best-in-class experience with fresh ideas and proven strategies from top instructors in an affordable and convenient setting,” said PGA Golf Exhibitions Vice President John McGeary. “We look forward to bringing together the very best from our industry to share best practices for an immediate impact once they return home from the PGA Expo to their golf and retail facilities.”

2012 PGA Expo Education Conference Tuesday, Aug. 21 (The Venetian)

10:45 – 11:45 a.m.
Health, Wellness & Golf – Engage the Entire Family – David Donatucci, PGA Center for Learning & Performance
Golf and the Environment Know Your Customer – David Downing, Director of Golf Courses, PGA Golf Club
Knowledge of the Game – Short Game and On-Course Methodologies of Top Teachers – Eric Alpenfels, PGA
Core Retail 2.0 – Strengthen the Basics – Becky Wilkins, AGM Education Team
12:00 – 1:00 p.m.
A Consumer Revolution in Golf…Women Recognize Women’s Influence – Donna Orender
Know the Customer: Using Social Networking to Make a Stronger Connection – Better Know Your Customers – Richard Brasser, PGA and The Targeted Group
The Zone – Peak Performance Instruction – Jim Fannin, mental performance coach and founder of S.C.O.R.E.® Success System
1:15 – 2:15 p.m.
Retail Service – Exceed Expectations to WOW Your Customers! – Becky Wilkins, AGM Education Team
The Motivation Factor: Understanding What Drives the Golfer and Your Staff to Increase Business – Rick Sessinghaus, PGA
Better Know Your Customers – Amplify Your Revenue with Social Marketing – Richard Brasser, PGA and The Targeted Group>
The S.C.O.R.E.® Success System – Jim Fannin, mental performance coach and founder of S.C.O.R.E.® Success System
Wednesday, Aug. 22 (The Venetian)

10:45 – 11:45 a.m
Understanding Golf Skill Learning – Eric Alpenfels, PGA
PGA Sports Academy Building Blocks – David Donatucci, PGA Center for Learning & Performance, and Will Reilly, PGA
Nurture Current Customers – Team Building for the Core Customer – Norm Van Wieren, GPMA
Visual Merchandising – Display Techniques Everyone Can Use and Be Inspired By – Becky Wilkins, AGM Education Team
12:00 – 1:00 p.m.
Employ Tactics Used Successfully by Tennis, Soccer, and Other Team Sports – Family Focus – Kelly McCammon, PGA, SNAG Golf
Transformational Leadership – Dawes M. Marlatt Jr., PGA
Player Development Playbook – It’s More Than a Planner Deepen Engagement – Rich Richeson, PGA – New Player Development National Manager
1:15 – 2:15 p.m.
Vendor Relationships: Retain the Best – Add the Right New One – Becky Wilkins, AGM Education Team
Golfer Portrait Segmentation – A Powerful Tool to Show Your Value – Jon Colclasure – Golf 2.0 and Dawes M. Marlatt Jr., PGA
Healthy, Fun Attributes for Senior Golfers – Platinum Players – Norm Van Wieren, GPMA
The PGA Expo Education Conference is a collaboration of The PGA of America, Association of Golf Merchandisers and PGA Golf Exhibitions. More than 20 MSR credits are available to PGA Professionals at the Education Conference and PGA Expo events. PGA Professionals and industry leaders may register at www.pgaexpo.com . A full conference pass is $150 for PGA Professionals; $175 for non-PGA Professionals.  A daily pass is $99 for PGA Professionals; $125 for non-PGA Professionals. Single sessions are $50 for PGA Professionals; $60 for non-PGA Professionals.

About the PGA Expo
For more than 20 years, golf industry leaders have come to the PGA Expo in the second-half of the golf season to source new merchandise and vendors, test the latest equipment and training aids, learn new teaching and business methods from proven industry experts and network among peers and industry executives.

In 2012, PGA Professionals and buyers will be able to field test the latest equipment, training aids and accessories first hand during the PGA Expo Demo Night, August 20, 6:00 – 9:00 p.m., at the Callaway Golf Center, just off the Las Vegas Strip. New instruction workshops will be held 4:00 – 6:00 p.m. at the Callaway Golf Center and a new Demo Night After Party will be held at The Venetian/Palazzo, 9:00 – 11:00 p.m.

More than 250 golf companies and brands will present and demonstrate their latest merchandise in upscale, exhibit displays in the Venetian Ballroom on Tuesday, August 21, 9:00 a.m. – 5:00 p.m., and on Wednesday, August 22, 9:00 a.m. – 3:00 p.m. Attendees can test equipment on the show floor at the expanded Golf Performance & Training Center; uncover the newest merchandise at the New Product Zone; and network with colleagues among displays of the latest golf fashion lines in the new attendee networking lounge. Each morning begins with a new keynote industry presentation and attendees can participate in a comprehensive education conference. Additionally, the popular PGA Expo Industry Reception will be held Tuesday, Aug. 21, at the Lagasse Stadium in the Palazzo Las Vegas Resort.

The PGA Expo is held at the Venetian Resort Hotel Casino in the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events. It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2012 PGA Expo in Las Vegas online at www.pgaexpo.com.