Equipment, News

Boccieri Golf Names Brand Fusion International LTD as Master Global Distributor

Partnership Continues Overseas Expansion of Innovative Counterweighted Equipment

(SCOTTSDALE, AZ) – Boccieri Golf names Brand Fusion International LTD as master global distributor to help meet growing worldwide demand for the company’s award-winning counterweighted equipment, including the Tour-proven Heavy Putter, “Control Series” of full swing clubs and new Secret Grip line.

Managing distribution duties for Boccieri Golf in the United Kingdom since 2011, Brand Fusion will now work closely with the company’s other established overseas delivery channels to grow sales at on- and off-course retailers in key territories outside North America. Based near London, the firm represents numerous other top golf brands.

“This expanded relationship with Brand Fusion further streamlines our fulfillment process and helps create even more opportunities for players throughout the world to benefit from our game-improving equipment,” says Stephen Boccieri, President and CEO of Boccieri Golf. “Over the past few years we have grown rapidly both abroad and domestically, where we will soon be opening a state-of-the-art Research and Performance Center in Scottsdale.”

The company’s popular clubs and accessories are now readily available in more than 35 markets worldwide and trusted by numerous players on all major professional circuits. Boccieri Golf has claimed victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours, among others.

“Beginning with the Heavy Putter line, Boccieri Golf has consistently introduced groundbreaking equipment that helps players of all skill levels maximize performance,” says Nigel Freemantle, President of Brand Fusion International LTD. ”We are especially excited to introduce the company’s new Secret Grip to Europe, where it will no doubt be a massive success.”

New for 2012, the Secret Grip represents a technological breakthrough within its category. The product was named among the “Top Products from the 2012 PGA Show” by both Golf Digest and GOLF Magazine, among others. Features/benefits include:

Patented grip compound 40 percent heavier than standard, plus tungsten weight in the butt-end raises a club’s balance point, promoting consistently crisp contact, greater control and distance
Easy to install on clubs produced by any manufacturer for an instant boost in performance
Total grip length is one-inch longer than standard, allowing players to choke-down further for improved play around the green or uneven lies
Built-up lower section often preferred by PGA Tour players makes additional grip tape wrapping obsolete
The Control Series full-swing clubs are strategically engineered with a 50-gram back-weight in the butt-end of the shaft. Improving tempo and stability, they ensure the club’s sweet spot is delivered consistently to the ball for optimal distance and accuracy. Designed to be played as a full-set, each club – Heavy Driver, Heavy Woods, Heavy Hybrids, Heavy Irons and Heavy Wedge – shares a matching shaft profile to maintain dependable performance throughout.

Staying loyal to its origins as a putter manufacturer, Boccieri Golf continues to bring innovation to the green with new Heavy Putter belly models. Unlike other manufacturers, Boccieri has the ability to offer each of its acclaimed Heavy Putter models in a long-shafted version, providing unmatched variety for consumers. The company’s standard length putters feature additional weight under the grip, but in the longer models this back-weight is modified to accommodate the increased mass of a ski-pole shaft and 21-inch or two piece grips. Adjusted to suit the HEAVY, MID or LITE series, the specifically-placed weight engages the body’s larger muscles for a consistent swing path, uniform pace and precise distance and directional control.

For more information on Boccieri Golf please visit www.boccierigolf.com or call 888.788.8374.

Further info on Brand Fusion International can be found at www.brandfusionltd.co.uk/ or by calling +44 1372 373237.