Hooked On Golf Blog

GolfTEC Opens Hong Kong Instructional Center

Written by: Tony Korologos | Date: Monday, October 17th, 2016
Categories: News

GolfTEC Continues Rapid International Growth with Opening of Hong Kong Instructional Center

14,000 Square Foot Facility is Largest GolfTEC in the World,
Features New In-Center Design

(Centennial, Colo) – GolfTEC – the world leader in golf lessons and top employer of PGA Professionals – announces the Grand Opening of its Hong Kong instructional center, which at more than 14,000 square feet is the company’s largest facility in the world and first to debut its new in-center design.

Including seven teaching and practice bays, indoor and outdoor putting greens, club fitting and repair workshop and a large roof space overlooking Victoria Harbour, the Hong Kong facility joins Japan, Korea and Canada as the latest international example of GolfTEC’s rapid global expansion. The company has experienced unrivaled growth in the industry in recent years, including a 98 percent increase in revenue since 2010.

At GolfTEC, every student undergoes a starting point Swing Evaluation to assess their skill, followed by a certified personal coach recommending a specific game plan, which includes fundamental elements like course strategy and a TECfit® club fitting session. While the majority of lessons are taught indoors in private bays, coaches also accompany players for on-course/outdoor lessons to ensure they are comfortable in real world situations.

The new facility hosts a Grand Opening event October 18th and invites area golfers to come meet the PGA staff and learn about the pioneering golf instruction and club-fitting programs that have led to a 96 percent success rate among GolfTEC students. Located above the Admiralty Mass Transit Railway station on Hong Kong Island, GolfTEC selected this as the first center to showcase a new in-center design that creates a dynamic and holistic experience. It features an inviting and vibrant atmosphere tailored to total golf immersion and new amenities, game improvement products and services for students to engage with.

“Our presence internationally and specifically in Asia has increased tremendously in recent years and the new Hong Kong center is the first of many planned for the region,” said Joe Assell, Co-Founder and CEO of GolfTEC. “GolfTEC’s world-renowned approach to instruction and club-fitting has revolutionized the way that golfers learn and improve and we’re excited to bring our unique approach to golfers in Hong Kong.”

Overseeing the operations and the facility will be COO Mark Henderson and Center Manager Brienne Mahon. Brienne has taught more than 12,000 lessons over his nine year career at GolfTEC and will supervise a team of highly-trained GolfTEC coaches, including PGA of America members Craig Crandall and Denise Doyle. More information on the team can be found here.

GolfTEC recently released information on the company’s record-setting growth over the past fiscal year, which included more than 900,000 lessons given from September 2015 to August 2016. In addition, global sales rose nearly 12 percent year-over-year, while total lessons are up 12 percent and in-center merchandise sales climbed 13 percent.

The renowned, global GolfTEC coaching team is comprised of experienced professionals, most of whom are PGA professionals and have taught thousands of lessons. Each goes through a rigorous multi-week certification at GolfTEC University including continued advanced training to master the analysis of golf swing mechanics, the technology utilized by GolfTEC and the most productive teaching techniques. Committed to strengthening the industry and hiring only the best staff, GolfTEC is the largest employer of PGA Professionals in the world.

To learn more about GolfTEC, please visit www.golftec.com or call 877-446-5383.

About GolfTEC

The world leader in golf lessons and top employer of PGA Professionals has a 96 percent success rate among its students. Since 1995, GolfTEC Certified Personal Coaches, the vast majority of which are PGA Professionals, have given more than 6 million lessons. The company operates 200 centers worldwide (more than 80 within Golfsmith® stores) and has a presence in almost all major U.S. cities, Canada, Japan, Hong Kong and Korea. All lessons are based on the company’s “Five Factors:” Fact-Based Diagnosis, Sequential Lessons, Video-Based Practice, Advanced Retention Tools, and TECfit® club fitting. To date, more than 600 GolfTEC Coaches work across a global network of Improvement Centers, consisting of both Corporate-owned and Franchise-owned locations and employees.

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