(COVINGTON, GA) – Bridgestone Golf – the pioneer of golf ball fitting and manufacturer of premium golf balls, clubs and accessories under the Bridgestone and Precept brands – has selected Buffalo.Agency to turnkey a public relations program.
The partnership’s timing aligns with tremendous momentum for Bridgestone Golf. In recent months, Angel Ilagan was named company President and CEO, Bridgestone’s PGA Tour staff players Matt Kuchar and Brandt Snedeker thrived in Olympic and Ryder Cup competitions, and the new B330 series debuted to critical acclaim.
“Buffalo.Agency’s work in golf and adjacent markets is exemplary,” says Corey Consuegra, Senior Director of Marketing for Bridgestone Golf. “We receive hundreds of unsolicited testimonials annually from golfers who realize competitive advantages when using Bridgestone products, and this deserves considerable airtime.”
“With a ‘customer-is-our-boss’ mentality, Bridgestone is genius in bringing superior-performing products to golfers,” says Rich Katz, Managing Director of Buffalo.Agency. “Progressive thinking, innovative R&D and manufacturing, a technical ball fitting program and unwavering support of retailers are all contributors.”
Bridgestone’s bedrock is that for golfers to improve, they must play the correct golf ball for their unique games. In support of this, the company introduced its proprietary Ball Fitting system in 2007 and uses data gathered from more than 300,000 in-person and 1,700,000 online sessions to actuate new product development.
In 2008, the company’s renowned R&D department used information from the Ball Fitting program to develop the B330-RX, the first Tour ball designed for average golfers. Continuing to advance golf ball technology faster than any other brand, this year Bridgestone unveiled the new B330 series featuring SlipRes, the most innovative cover in golf. In the coming months, the company will be introducing a variety of inventive new models suited to players of all skill levels.
In addition to Kuchar and Snedeker, Bridgestone’s Tour Staff includes Masters winner Fred Couples, three-time major champion Nick Price, young star and recent Web.com Tour Finals winner Bryson DeChambeau, and LPGA Tour stars Stacy Lewis, Paula Creamer and Karrie Webb.
About Bridgestone Golf
Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.
More information: bridgestonegolf.com.
A 50-person, full-service, integrated marketing firm headquartered outside Washington, DC, Buffalo.Agency specializes in the golf, sport and lifestyle markets. It delivers strategy development, public relations, data and analytics, direct marketing, digital-social media and creative services to clients operating in more than 40 countries. They include Arccos Golf, CHAMP Spikes, Crown & Caliber, Dollamur Sport Surfaces, ECCO, Fila, GolfTEC, Hydrapak, Kauai Visitors Bureau, LPGA, PGA National Resort & Spa, Scivation, Sea Pines Resort, Telluride Resort & Ski, United Soccer League, US Club Soccer and World Golf Foundation.