Hooked On Golf Blog

POWERBILT® ANNOUNCES HIREKO AS NEW LICENSEE

Written by: Tony Korologos | Date: Thursday, March 31st, 2016
Categories: EquipmentNews

LOUISVILLE, KY (March 31, 2016) PowerBilt®, one of golf’s oldest and most respected club

brands, has named Hireko Golf as its new licensee for the United States. Hireko, based in City of

Industry, California is one of the leading component companies in the golf industry. The

company looks to leverage its robust and expanding customer base to grow the PowerBilt brand

and re-position it for mass appeal.

“Hireko is the perfect partner for PowerBilt at this stage in our long history,” said Larry Edlin,

President of PowerBilt Golf Worldwide. “Hireko has experience selling a wide range of golf

products and brands. Owners Richard and Gineta Lin are highly respected in the industry. We’re

confident they’ll utilize their vast industry knowledge, experience, and relationships to grow and

enhance the PowerBilt brand and reach new customers.”

Hireko was established in 1982 and has developed a robust and loyal customer base over the

past 34 years. Its services include wholesale distribution, OEM design/manufacturing, and third

party fulfillment. The company has developed a reputation as a leading one-stop shop, and it

has a strong business-to-business presence through its www.hirekogolf.com e-commerce

website, as well as through mail order catalogs and flyers. With the addition of PowerBilt,

Hireko has developed a branded web site at www.powerbilt.com where all PowerBilt products

can be found.

The company’s product lines include custom clubs, clubheads, shafts, grips, bags, headcovers,

and accesserories and, now with the addition of PowerBilt, metal woods, complete irons sets

and box sets including men’s women’s and juniors, among other PowerBilt products.

“We jumped at the chance to add the PowerBilt brand to our portfolio,” said Hireko owner and

President of PowerBilt U.S. Richard Lin. “PowerBilt is a widely recognized brand in golf and has

tremendous history, including more than 100 pro tour wins and 8 major championships. Many

people tell us that their first set of clubs were PowerBilt, but in recent years they’ve had trouble

finding them. We plan to change that. We’re repositioning the brand to provide quality clubs at

a value price and make the brand accessible to more golfers, especially that huge recreational

market that likes to go out and have fun.”

Hireko’s recreational golfer strategy includes taking PowerBilt clubs into big box, off-course

specialty stores, and green grass. The company plans to do that by building a traditional sales

force of independent representatives.

PLANS SET TO REPOSITION BRAND FOR GROWTH

More…

“It’s an aggressive strategy, but we’re confident in it because of PowerBilt’s brand recognition

and reputation for high quality products,” said Gineta Lin. “There’s definitely a market for

PowerBilt and we plan to tap into it.”

Taking PowerBilt into new markets is also expected to open opportunities for Hireko to expand

its existing component business as new customers learn of the company’s numerous offerings.

Edlin says it’s a great partnership that’s a win-win for both PowerBilt and Hireko.

“PowerBilt opens doors for Hireko and Hireko opens doors for PowerBilt. Hireko has already

increased PowerBilt business at key accounts right out of the gate, so we’re very eager to see

that growth continue as they reach more recreational golfers. We look forward to working with

Richard, Gineta and the great Hireko staff to provide quality products at a great price to a

segment of the golf market that’s really been underserved.”

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