PUMA Golf Inks Deal with Canadian Superstar, Graham DeLaet
Carlsbad, Calif. (Jan. 2, 2014) – Enhancing its already robust team of professional golfers and brand ambassadors, PUMA Golf today announced the signing of Graham DeLaet, a celebrated Canadian golfer on the PGA Tour who can be recognized for his steady climb in world rankings and success during 2013. His top performances in 2013 included a second place finish at The Barclays, taking third place at Travelers and Deutsche Bank Championships, and 11 Top 25 finishes. DeLaet ended the 2013 year ranked 36th in the world and will continue to climb the rankings in style with PUMA Golf in 2014.
“Graham DeLaet is a perfect fit for the PUMA Golf team,” said Bob Philion, president of COBRA PUMA GOLF. “He is a world class performer who brings a fresh look to the course, making him the perfect representation of the style and performance blend that PUMA Golf embraces. We are excited to support Graham as he continues his success on Tour and embodies the PUMA Golf energy on and off the course.”
DeLaet will kick off the 2014 season at the Farmers Insurance Open on January 23, 2014. This will mark the first tournament during which he will hit the course fully suited in PUMA Golf apparel, accessories and headwear. Showing true patriotism, the golfer will play in Canada’s national colors, red and white, every Sunday on Tour. PUMA Golf will support DeLaet’s signature Sunday look by sharing photos socially using the #CanadianSunday hashtag.
“PUMA Golf is a great fit for me and I couldn’t be more excited to be part of the team,” said DeLaet. “I have always been a fan of the brand and the innovative combination of function and fashion they bring to the game. Their unique style is matched with top-performing gear that will undoubtedly help improve my game, and I look forward to represent PUMA Golf on Tour in 2014 and beyond.”
DeLaet will wear apparel and accessories from PUMA Golf’s Spring/Summer 2014 Collection, which was designed to keep golfers looking great while performing at their best with unmatched technology and killer style. His ‘go-to’ polo will be the Golf Tech Polo, featuring coolCELL technology for its combination of moisture-wicking properties and anatomically placed airflow for superior temperature regulation. The polo’s breathable mesh panels, placed in the center of the shirt’s back, offer superior ventilation to one of the body’s sweatiest zones while the three button placket and self-fabric collar provide the classic golf style.
The golfer will also be featured in PUMA Golf’s 2014 campaign through print, online and social ads as well as in-store signage alongside Rickie Fowler, Jonas Blixt, Jesper Parnevik and Blair O’Neil. The campaign will highlight DeLaet’s key looks from each collection, including his #CanadianSunday look, which he will wear during the Majors in 2014. The first two looks of the Spring/Summer 2014 Collection are available at retailers and online now. The next offering, with fresh styles and colors, will be available at retail February 1.