rEvolution hires former IMG communications specialist to lead its golf team
LONDON (09 March 2021) – rEvolution, the largest independent integrated sports marketing agency, has further bolstered its UK team after hiring former IMG Golf communications specialist, Tom Benbow. Based at the agency’s Central London offices, Benbow is welcomed as Senior Account Director and will lead rEvolution’s portfolio of international golf clients.
Benbow joins rEvolution from the Ladies European Tour (LET) where he was Interim Communications Director, responsible for PR and marketing of the Tour’s global tournament schedule and its 300-strong player membership.
Prior to the LET, Benbow spent seven and a half years at global sports, events and talent management company, IMG, specialising in golf, specifically the planning and implementation of IMG Golf’s global PR & communications strategy across a portfolio of international events and high-profile clients, including HSBC’s tournament portfolio, the AIG Women’s Open and the Solheim Cup. Away from golf, Benbow has experience working as a press officer for the UFC, where he helped to deliver a number of pay-per-view events as well as the Mayweather/McGregor press conference.
With over 10 years’ experience in the sports marketing sector, working for a variety of agencies and rights holders across brands, including Kia, EDF Energy, Sky Sports and the BBC, Benbow will help expand rEvolution’s golf expertise and capabilities in the UK, where he will also work closely with the agency’s Executive Business Consultant, Jamie Salmon, who was previously Head of European Golf at Lagardère Sports.
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry. Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, social media, research and analytics. Partial list of client partners include American Family, Continental Tire, Chipotle, SAS, Land Rover and Shell. rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Its global headquarters has been recently listed on Crain’s Chicago Business 2019 Coolest Offices in Chicago. Learn more at www.revolutionworld.com.