Hooked On Golf Blog

Provides New Revenue Opportunity for Driving Ranges of All Sizes

(LONDON, England) – Inrange® – creator of the industry leading ball-tracking system helping driving ranges worldwide increase revenue by transforming their facilities into practice and entertainment destinations – is exhibiting at the 2021 PGA Merchandise Show, being held January 26-29.

The company is offering virtual demos of its products throughout the week to golf facility owners and operators who are looking to turn their driving ranges into revenue generating centers that better serve their communities. To book an appointment with an Inrange representative to learn more, please contact Global Head of Sales, David Rayner, via email at drayner@inrangegolf.com.

Inrange was founded by a group of highly respected South African engineers who used their expertise in the world of radar and radio telescopes to develop the most advanced, accurate and reliable tracking system in the world. It consists of radar sensors placed in and around a driving range that create a series of interlocking radar fields. Once calibrated, they can determine the origin of each ball (which bay it was hit from), and track its entire flight, no matter how long or short, in real time. The resulting data is relayed either to an in-bay touchscreen or via the cloud to the Inrange® App on the player’s mobile device.

“Interest in golf surged dramatically over the past year and now facilities are wrestling with how they can convert newcomers to regulars, while keeping avid players happy and engaged,” says Nick Longley, Inrange® Co-Founder and Commercial Director. “Inrange® makes it easy for driving ranges to please golfers of any skill level by offering the perfect mix of entertainment and data-driven performance feedback.”

Easily covering a range of 100 bays or more, Inrange’s leading-edge sensors can effortlessly track shots hit from every single bay, and provide detailed real-time data on speed, trajectory, path, landing point and more, to within a yard. Unlike competitor’s systems, they are impervious to all ambient conditions such as darkness, rain, mist and audible noise.

Beyond its advanced hardware, the company is focused on providing the best user experience possible through its interactive app and in-bay displays. The goal when developing the system was to provide golf’s newcomers an experience that would leave them hungry for more, while giving serious players a focused way to improve their handicap with every session. This is achieved through a variety of fun games for all.

On top of providing the ideal environment for entertainment and practice, Inrange® allows facilities to capture a new secondary revenue stream, as patrons naturally want to spend more time at the facility, order more food and beverages and return often with friends. With quick installation and continuous customer service, Inrange® works closely with properties of all shapes and sizes to provide a custom-tailored solution for specific needs and budgets.

The company offers a variety of unique ways for facilities and customers to experience the system. A free-to-download app available through the App Store and Google Play lets users track data and play games on their smartphones at Inrange® facilities either solo or with others. Inrange+® is the ultimate multiplayer golf entertainment experience, where bays are equipped with display monitors and seating, ideal for challenging friends and enjoying a fun day at the range.

Currently, Inrange facilities are thriving in Europe, South Africa, Abu Dhabi, and in the United States, where the technology was recently installed at The Golf Range @ Branchburg, NJ and the famed David Leadbetter Academy outside of Orlando, FL.

To learn more, please visit www.inrangegolf.com or follow social at Twitter, Instagram and Facebook.

About Inrange® Golf

The foundations for Inrange® began in the 90’s, when the engineers who would go on to create the company developed FEKO, a computational electromagnetics code for high-frequency engineering applications (such as radar) that remains a global industry standard, used by everyone from BMW to Boeing to NASA. Over the past two decades they have focused on designing antennas and building ultra-sensitive radio receivers for radio astronomy, culminating in the completion of MeerKAT, the most sensitive radio telescope of its kind in the world. Following a passion for golf and sports in general, the team felt that the driving range experience could be much more than what it was and in 2015 they begin initial work on Inrange®. Today, the company’s solutions are featured in ranges around the world, including some of the most popular destinations in London and the famed David Leadbetter Academy outside of Orlando, FL.

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