Hooked On Golf Blog

PINEHURST, NC… Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading grip brand in play during the final round of the 2020 FedEx Cup Playoffs, with 83% of the 30-player field trusting Golf Pride grips.

Every player that finished in the Top 10 chose Golf Pride, with the winner’s grip of choice, the Golf Pride Tour Velvet. The victory marked the second win of the 2020 FedEx Cup for the Tour Velvet, and Golf Pride grips were chosen by the winners of all 3 playoff events. East Lake marks the 6th consecutive FedEx Playoff win by a player trusting Golf Pride and the second consecutive FedEx Cup Championship for the Tour Velvet family of grips. Since the inception of the FedEx Cup, Golf Pride has been chosen by 12 of its 14 Champions.

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

For more information on Golf Pride’s 2020 product offering, visit http://www.golfpride.com.

Eaton’s Golf Pride Grips Division is one of the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.

Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. Eaton’s 2019 revenues were $21.4 billion, and we sell products to customers in more than 175 countries. We have approximately 95,000 employees. For more information, visit Eaton.com.

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