Hooked On Golf Blog

DENVER – Apollo Brands LLC (“Apollo®”), which markets Golf Gum®, Apollo Energy Gum® and other functional chewing gum brands, announced this week that Golf Gum® is now available at all Dormy Golf & Fashion AB retail locations in Sweden. Apollo’s exclusive Country Partner in the Nordics, ReFuel AB, developed the account and announced the relationship this week. “Dormy is synonymous with upscale Golf supplies and apparel in Sweden, so this is a very exciting opportunity,” stated Apollo Brands CEO Troy Widgery. “Having Golf Gum® available at the checkout in all Dormy locations is big news, and a testament to the level of professionalism that ReFuel AB brings to our expansion into markets outside the USA,” Widgery continued. Golf Gum® is also available on the Dormy ecommerce site, www.Dormy.se. There are approximately 450 golf courses in Sweden. About six percent of the Swedish population plays golf, the highest percentage in Europe.

ReFuel AB was co-founded in 2019 in Sweden by COO Mathias Åström and CEO Magnus Lindblad. Their exclusive Apollo® territory comprises all of the Nordics, namely Sweden, Finand, Norway, Denmark and Iceland. Mr. Åström most recently served as a Sweden and Nordic Region Marketing and Merchandising Manager for MEDA OTC – a division of pharmaceutical giant Mylan Worldwide. He had previously he been at Wrigley, in merchandising and marketing in the Nordic Region. Mr. Lindblad previously was a Key Accounts Manager in Sweden for a unit of Mylan Worldwide, and prior to this served as a Key Accounts Manager for British American Tobacco.

“We are very pleased to have Golf Gum® available at all Dormy locations, and we look forward to a successful relationship,” stated Mr. Lindblad. “Dormy has such a good reputation because they provide a retail experience that is authentic and positive,” Lindblad added. Golf Gum® was featured in a story about the rise in popularity of certain functional gum brands in the Wall Street Journal earlier this winter. It was just a year ago when Tiger Woods won the Masters tournament while chewing gum. Chewing gum provides scientifically proven cognitive benefits like enhanced memory recall, reduced stress and improved concentration – so chewing your energy source is the best possible combination. Apollo® strives to use the fewest and cleanest ingredients, and all of its gum brands are vegan and sugar-free.
About Apollo: Apollo Brands® was born out of Founder Troy Widgery’s prior success with GO FAST! Energy Drink™. Following the successful exit from GO FAST!™, a surviving independent brand that at times had distribution in the USA, Europe, Middle East and Caribbean, the Apollo® Team focused on creating a healthier and more portable energy product. This led to the unique Apollo Liquid Core Brands® like Golf Gum®, which are manufactured in Denver, Colorado USA. Apollo® strives to inspire consumers to challenge the status quo of how they get their energy: Be Smart, Chew Your Energy™. Apollo’s® mission is notably focused: To Empower People with Good Energy™. Visit www.ApolloBrandsLLC.com.

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