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Indi Golf Welcomes David Bareno as Chief Marketing Officer

Written by: Tony Korologos | Date: Thursday, February 20th, 2020
Categories: News

CARLSBAD, CA, February 20, 2020 – Indi Golf, design and manufacturer of high-performance golf clubs, announced today that David Bareno has joined the company as Chief Marketing Officer.

Bareno is an entrepreneur whose vast experience spans the spectrum from sports equipment manufacturing to printing and design to technology integration. In 2014, he drew from his broad career to develop Think Box Concepts, offering ideas and services that integrate technology, marketing, and sales within an organization. At Think Box, he utilized these integrations to streamline operations, build brand awareness, and grow the bottom line for his clients. In addition to his ability to help companies strategically grow their business, Bareno is an avid golfer on a quest to be a scratch golfer.

As Chief Marketing Officer at Indi Golf, Bareno will tap into his marketing expertise and passion for golf to head up the company’s marketing initiatives, add value to the brand strategy, and grow brand awareness. “I’m impressed with the quality of products Indi Golf produces and the passion they have for helping golfers enjoy the game more,” said Bareno. “I’m thrilled to be able to help take Indi Golf to the next level in the golf industry.”

“David brings a wealth of marketing experience and knowledge to Indi Golf,” said Rob Lang, President, Indi Golf. “His integrated approach to marketing and knowledge of golf is an ideal fit for our company as we continue to grow our brand and our business. We’re excited to welcome him to the Indi Golf team.”

Indi Golf’s line of products includes wedges, putters and the newly introduced Scratch Stick, a multipurpose game improvement tool.

The putter line, which was introduced in late 2019, includes a blade, Ramone, and a mid-size mallet, Allison, in a choice of matte black or satin chrome finishes. Both putters feature Colossal Sweet Spot Technology, which means no matter where the ball is struck on the face the ball will roll the same distance. In addition, the putters feature Precision CNC milled technology; Aircraft Grade Aluminum construction with Tungsten weighting for phenomenal quality, consistency, stability, and feel; and Toe and Heel Tungsten Weighting for increased stroke stability for unmatched consistency.

Scratch Stick is the next evolution in golf alignment. Scratch Stick is a Patent-pending multifunctional golf improvement tool that fits seamlessly into your golf bag. The primary function allows you to align full swing shots in the practice area or on course. Simply align your eyes with the mirror-finished putting stick to effortlessly perfect your putting stroke. Use the video attachment to record your swing for personal or coach review, or share with friends and followers on social media. Our custom design comes with a divot repair tip that easily fixes your divots after a short game practice session.

The putters and Scratch Stick join Indi Golf’s high-spin wedge line which includes StingRay, StingRay TT, ATK SR and ATK TT wedges. The StingRay TT and ATK TT wedges have been engineered with grooves which run along the entire length of the face to optimize launch, improve control, and increase spin. This design increases spin by 20% on a full swing and conforms to the Rules of Golf. The StingRay and ATK SR wedges feature large open square grooves that increase spin by 50% and do not conform to the Rules of Golf, making them ideal for recreational golfers.

All wedges are designed with Indi Golf’s proprietary ScoopBack, TractionFace, and LaunchControl technologies, maintaining Indi’s legendary forgiveness, spin, and control.

The StingRay and StingRay TT wedges feature a FLX Grind, which is Indi’s original bounce and sole configuration and is optimized for each individual loft for maximum performance. The ATK wedges are designed with more heel, toe and trailing edge relief to allow for increased shot making. This allows the player to open the face and the leading edge will remain the same distance from the ground as if in a square club face position, yielding a consistent look and increased confidence.

For more information about Indi Golf products, and to explore the new website, please visit www.indigolfclubs.com.

About Indi Golf
Indi Golf was the dream child of three good friends who love the sport of golf, and were lucky enough to have accomplished careers designing, engineering, and selling golf product. We respect the sport of golf and have a deep desire to grow the game by bringing its enjoyment to all walks of life. Every individual golfer connects with the sport in their own way, and it is our goal to give golfers top tier, quality product that will help them to not only perform at their best, but enjoy at their best!

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