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Solemates Footwear Solutions Partners with SoulCycle with New Shoe Deodorizer

Written by: Tony Korologos | Date: Thursday, October 10th, 2019
Categories: News

October 10, 2019… Solemates, the female-founded consumer goods footwear solutions brand, is announcing a brand new collaboration with leading spin studio SoulCycle. Starting this month, Solemates’ all natural anti-bacterial Deodorizer will be used as the exclusive deodorizer at all SoulCycle studios globally to keep their rental shoes fresh and germ-free!
The Deodorizer leverages natural compounds such as zinc ricinoleate, replacing commonly-used toxins found in other deodorizing products. The bottle is sourced using recycled materials and poured in a solar-powered factory in southern California. Solemates’ line of shoe care products include balms that prevent blisters (Original, Sport, and Kids), all weather protectors, insoles, dry sponges, leather salves, and their new anti-bacterial Deodorizer spray. All formulations are natural, cruelty free, vegan, and free from toxins.
“It was important for us to create a product that we felt good about using ourselves,” says Solemates co-founder Monica Ferguson. “Our partnership with SoulCycle is a testament to their own commitment to offering their customers the highest standard of safe, natural wellness products and services.”
The Deodorizer is available in a 2oz travel bottle for $10, and 6-oz active size for $20 on www.thesolemates.com and in stores around the world. The product is already a top 10 bestseller at Capezio, the nation’s number one retailer for dance shoes, apparel and accessories.
About Solemates:
Solemates is a female-founded, female-lead, consumer products brand based in Port Chester, New York. The company was founded by longtime friends and Columbia University classmates Monica Ferguson and Becca Brown to solve common footwear problems they themselves experienced. Solemates is best known for having invented the patented High Heel Protector and has since expanded into shoe care over the last few years. The company counts Oprah, Carrie Underwood and Demi Lovato as customers. Becca is the former co-captain of the women’s lacrosse team at Harvard University, a 2-time NY Marathon runner, and a competitive cyclist. Monica is approaching her 800th SoulCycle class. For more information, please visit www.thesolemates.com

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