Hooked On Golf Blog

October 23, 2017, Fort Worth, Texas: Ben Hogan Golf Equipment Company, LLC, announced today it will offer length, lie and grip customization options for its entire iron line. In addition to being able to select shaft material and flex, Ft. Worth, Ft. Worth Hi and PTx irons can now be ordered in ‘non-standard’ lengths and lies, as well as with mid-sized grips.

“Since our relaunch a few months ago, we’ve been focused on simplifying our business. Our product line and offerings have been very limited … primarily because we had found that over 75% of players were using ‘stock’ product specifications” said Scott White, President and CEO of Ben Hogan Golf Equipment. “However, we completely understand that not all serious, committed and accomplished players have the same builds or swing profiles. Now, customers will be able to specify exactly how they want their irons custom built by our craftsmen in Fort Worth, Texas.”

Ben Hogan Golf Equipment Company offers its irons with seven (7) different premium shafts … four (4) steel and three (3) graphite … in multiple flexes. Now, Ft. Worth, Ft. Worth Hi and PTx iron lengths can be ordered in any length from 2.0 inches longer than standard to 1.5″ shorter in quarter inch increments. Lie angles can be adjusted by up to three (3) degrees, up or flat. Plus, grips can be ordered in standard sized or mid-sized. Stock / standard set configurations will remain available for both Ft. Worth and PTx irons as well.

True to their innovative factory-direct distribution and pricing strategy, Ben Hogan Ft. Worth and PTx irons will be available for purchase at www.BenHoganGolf.com exclusively.

Ft. Worth iron sets are sold direct-to-consumers for $660.00 / 7-piece set, while PTx irons are offered for $770.00 / set. Ft. Worth Hi utility irons are priced at $95.00 each. All shafts are priced uniformly, and there will be no upcharge for length, lie or grip customization.

About Ben Hogan Golf Equipment

Ben Hogan Golf Equipment Company, LLC is based in Fort Worth, TX and manufactures premium golf clubs and golf bags that are sold direct-to-consumer. The Company is committed to continue Mr. Hogan’s reputation of innovation, performance, and classical designs. For players who are serious about their games, and the game of golf, there is only one choice: Ben Hogan golf equipment.

More information: http://www.benhogangolf.com

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