BOURBON, MO – Paramount Apparel International (PAi) – a diversified manufacturer and worldwide distributor of headwear, apparel and accessories – announced today the acquisition of Back 9 USA LLC, a golf lifestyle brand established in 1997.
“I am very excited to bring Back 9 under Paramount’s management,” said Mark Rubenstein, chairman & CEO of Paramount Apparel International. “The Back 9 logo has great consumer appeal, and limitless potential at retail and online.”
PAi now owns several golf brands in addition to Back 9, including Imperial Headwear and American Dry Goods, as well as premium headwear licenses like Converse and manufacturing agreements with iconic brands such as Nike.
“Paramount has been successfully manufacturing and licensing other brands for decades,” said Todd Johnson, newly appointed president & COO of Paramount Apparel International. “We will continue with our current business model, but also want to focus on the brands we own and incubate new ones too.”
The Back 9 brand has been in existence for almost 20 years now, and offered product categories ranging from headwear and apparel to headcovers and towels. Golf has always been the focus with a lifestyle approach to its marketing efforts. PAi plans to integrate Back 9 into its operational platform, give its talented designers the ability to develop new product, leverage strong sourcing relationships and market the brand to retailers and consumers through a revamped e-commerce website.
“I’m pleased to see Back 9 continue its path at Paramount,” said Andy Hydorn, president at Back 9 USA. “There are tremendous resources available here [PAi] to fuel the brand and achieve the levels of growth we always knew were possible.”
As part of the acquisition, PAi will hire Hydorn to oversee the Back 9 brand and manage green grass sales representatives for American Dry Goods.
For more information about Paramount Apparel International please visit paifashion.com or for Back 9 USA log onto back9usa.com.
About Paramount Apparel International (PAi)
Founded in 1929, PAi is a diversified apparel, headwear and accessories company. From golf brands like Imperial Headwear to fashion licenses like Converse and True Religion and PAi is one of the largest finished cap companies in the United States; it owns and operates two domestic factories and over 1,000 embroidery heads. Known for qualify craftsmanship, strong leadership and great ability to forecast market needs. As a privately held corporation lead the by the third and fourth generation of the founding family, PAi offers renowned customer service and have an instilled environment of pride. Fashion is Paramount. For further information please visit paifashion.com or call (800) 255-4287.
About Back 9 USA LLC
Since being founded in 1997, the Back 9 brand has always been focused on providing great product that is “different by choice; better by design”. From branded headwear to golf apparel, graphic tees, head covers and more, Back 9 always aimed to unite the consumer base under the umbrella of an iconic brand. For more info please visit back9usa.com. Follow Back 9 USA on Twitter and Instagram at @back9usa and on Facebook at facebook.com/back9usa.