Company’s proprietary technology now provides
precise iron, wedge and hybrid fittings
FORT WORTH, TEXAS, June 8th, 2016 – The Ben Hogan Golf Equipment Company
today announced a significant expansion of its online HoganFitTM clubfitting process. A
visit to the new Ben Hogan Online Performance Center first offers each golfer a
complete Bag Mapping Analysis, which provides an insightful look into the actual
technical aspects of the golfer’s current set make-up. From there, the golfer can choose
to see “Ben Hogan Solutions” in a virtual clubfitting experience to re-working any aspect
of their set make-up.
Once the Bag Mapping Analysis is completed, the golfer can choose from any of four
areas of fitting:
• WedgeFitTM- Recommends the exact matrix of Ben Hogan TK wedges to
seamlessly blend to the golfer’s current iron set, selecting from the Company’s
offering of 20 individual lofts from 44 to 63 degrees.
• IronFitTM- Prescribes Ben Hogan FT. Worth, FT. Worth hi combo or PTx irons
based on the golfer’s preference for distance, forgiveness, and workability, with
each set accurately matched to the golfer’s launch angle tendencies and
• HybridFitTM- Prescribes the right loft matrix of hybrids to optimize gapping and
long-range performance, choosing from eleven different VKTR hybrids from 17 to
27 degrees of loft.
• HoganFitTM- Offers a full-bag custom solution of irons, wedges and hybrids, based
on each golfer’s individual preferences and skills, with the goal of optimizing
performance through the entire bag.
“Our company’s values and our passion for precision are founded on Mr. Hogan’s
relentless pursuit of perfection,” said Terry Koehler, President/CEO of The Ben Hogan
Golf Equipment Company. “Our new Ben Hogan Online Performance Center is very
sophisticated and is the first step to optimizing a golfer’s ‘tool box’ for better golf.”
The entire Ben Hogan product line is based on giving each golfer the exact loft
matrix in their hybrids, irons and wedges that will optimize their tee-to-green
performance. The Company’s commitment to precision is illustrated by the fact that
each of the three iron models is crafted in every loft of iron from 20 to 47 degrees, which
can be configured into any of four different sequences to fit any golfer’s launch
Ben Hogan Golf Equipment Company, LLC
685 John B. Sias Memorial Parkway, Ste 515 | Fort Worth, TX 76134 | 1-844-53Hogan | www.BenHoganGolf.com
tendencies and preferences. The TK wedges are available in every loft from 44 to 63
degrees, and the VKTR hybrids in any loft from 17 to 27 degrees.
“Ben Hogan was meticulous in the way he did everything,” explained Terry
Koehler. “We believe he would be very proud of the extremes we have taken to provide
golfers with this level of precision in assembling just the right set of clubs to get the most
out of their own hard-earned skills.
“We created the Online Performance Center’s Bag Mapping Analysis to illustrate
to any golfer the disparate loft gapping throughout his or her set that is the result of the
industry’s relentless pursuit of distance at any cost. From that understanding, golfers
quickly appreciate how we have applied our technologies to re-align the set for improved
accuracy and distance control, which leads to better shotmaking.”
The Ben Hogan Online Performance Center can be found at BenHoganGolf.com.
About Ben Hogan Golf Equipment Company
The new Ben Hogan Golf Equipment Company was founded in April of 2014 to bring the
vaunted Ben Hogan brand and standards back to the golf equipment industry. Based in
Fort Worth, Texas, only a few miles from the original Ben Hogan facility, Ben Hogan
Golf Equipment once again is focused on providing discerning golfers with the most
accurate and precise equipment available. The new Ben Hogan Golf Equipment
Company senior management shares over 130 years of experience from the original Ben
Hogan Company, including manufacturing, product development, sales and marketing.