Hooked On Golf Blog

The Ben Hogan Golf Equipment Company Introduces the Online Performance Center

Written by: Tony Korologos | Date: Tuesday, June 7th, 2016
Categories: EquipmentNews

Company’s proprietary technology now provides

precise iron, wedge and hybrid fittings

FORT WORTH, TEXAS, June 8th, 2016 – The Ben Hogan Golf Equipment Company

today announced a significant expansion of its online HoganFitTM clubfitting process. A

visit to the new Ben Hogan Online Performance Center first offers each golfer a

complete Bag Mapping Analysis, which provides an insightful look into the actual

technical aspects of the golfer’s current set make-up. From there, the golfer can choose

to see “Ben Hogan Solutions” in a virtual clubfitting experience to re-working any aspect

of their set make-up.

Once the Bag Mapping Analysis is completed, the golfer can choose from any of four

areas of fitting:

• WedgeFitTM- Recommends the exact matrix of Ben Hogan TK wedges to

seamlessly blend to the golfer’s current iron set, selecting from the Company’s

offering of 20 individual lofts from 44 to 63 degrees.

• IronFitTM- Prescribes Ben Hogan FT. Worth, FT. Worth hi combo or PTx irons

based on the golfer’s preference for distance, forgiveness, and workability, with

each set accurately matched to the golfer’s launch angle tendencies and

preferences.

• HybridFitTM- Prescribes the right loft matrix of hybrids to optimize gapping and

long-range performance, choosing from eleven different VKTR hybrids from 17 to

27 degrees of loft.

• HoganFitTM- Offers a full-bag custom solution of irons, wedges and hybrids, based

on each golfer’s individual preferences and skills, with the goal of optimizing

performance through the entire bag.

“Our company’s values and our passion for precision are founded on Mr. Hogan’s

relentless pursuit of perfection,” said Terry Koehler, President/CEO of The Ben Hogan

Golf Equipment Company. “Our new Ben Hogan Online Performance Center is very

sophisticated and is the first step to optimizing a golfer’s ‘tool box’ for better golf.”

The entire Ben Hogan product line is based on giving each golfer the exact loft

matrix in their hybrids, irons and wedges that will optimize their tee-to-green

performance. The Company’s commitment to precision is illustrated by the fact that

each of the three iron models is crafted in every loft of iron from 20 to 47 degrees, which

can be configured into any of four different sequences to fit any golfer’s launch

Ben Hogan Golf Equipment Company, LLC

685 John B. Sias Memorial Parkway, Ste 515 | Fort Worth, TX 76134 | 1-844-53Hogan | www.BenHoganGolf.com

tendencies and preferences. The TK wedges are available in every loft from 44 to 63

degrees, and the VKTR hybrids in any loft from 17 to 27 degrees.

“Ben Hogan was meticulous in the way he did everything,” explained Terry

Koehler. “We believe he would be very proud of the extremes we have taken to provide

golfers with this level of precision in assembling just the right set of clubs to get the most

out of their own hard-earned skills.

“We created the Online Performance Center’s Bag Mapping Analysis to illustrate

to any golfer the disparate loft gapping throughout his or her set that is the result of the

industry’s relentless pursuit of distance at any cost. From that understanding, golfers

quickly appreciate how we have applied our technologies to re-align the set for improved

accuracy and distance control, which leads to better shotmaking.”

The Ben Hogan Online Performance Center can be found at BenHoganGolf.com.

About Ben Hogan Golf Equipment Company

The new Ben Hogan Golf Equipment Company was founded in April of 2014 to bring the

vaunted Ben Hogan brand and standards back to the golf equipment industry. Based in

Fort Worth, Texas, only a few miles from the original Ben Hogan facility, Ben Hogan

Golf Equipment once again is focused on providing discerning golfers with the most

accurate and precise equipment available. The new Ben Hogan Golf Equipment

Company senior management shares over 130 years of experience from the original Ben

Hogan Company, including manufacturing, product development, sales and marketing.

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