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Golf Vacation Insider Unveils Robust Geotargeting Capabilities for Advertising Partners

Written by: Tony Korologos | Date: Friday, November 20th, 2015
Categories: News

November 19, 2015, New York, N.Y. – Golf Vacation Insider, the Internet’s leading source of independent golf travel advice, today announced that advertising partners can now target any of five North American regions or groups of states or provinces. Golf Vacation Insider’s subscriber growth, combined with robust technology will now give advertising partners access to the Golf Vacation Insider audience of over 350,000 subscribers at both a national and regional level.

“We understand resort marketers need to allocate their resources as efficiently as possible, so we’ve made developing geotargeting a priority in order to be of maximum service to current and future partners,” said Craig Better, editor and publisher of Golf Vacation Insider. “Geotargeting in a digital format allows for more sophisticated measurement and ‎personalization than was ever possible with traditional media.”

Resort and destination advertisers can raise awareness, promote their stay-and-play packages, golf specials, or general resort offers to specific North American regions that they select. Automatic performance reporting is included and provides details on deliveries, opens, and clicks.

“Golf Vacation Insider is uniquely positioned as the golf traveler’s trusted advisor and we respect the relationship we’ve formed with our audience,” added Better. “With that in mind, we only present messages that contain the level of information and offers they have come to expect from us. We are able to work with our advertising partners to create exclusive Golf Vacation Insider packages and email the offers to our subscribers in the regions they select.”

With more than 350,000 subscribers, average open rates of 52.6%, and average click-through rates of 7%, Golf Vacation Insider claims the world’s largest and most responsive audience of golf travelers.

Findings from a recent online survey suggest the collective golf travel purchasing power of the Golf Vacation Insider audience and their travel companions is about $6 billion, making it an attractive and efficient vehicle for golf resorts and destination marketers to target this niche. The new geotargeting capabilities make it even more attractive with the ability to drill down to specific regions to reach a much more targeted audience.

Golf Vacation Insider’s subscriber base is currently growing at a rate of 5,000 per month, despite robust list hygiene efforts such as voluntarily ‘turning off’ inactive subscribers. Golf Vacation Insider’s email subscribers and blog site visitors get expert, honest and trustworthy advice on where to play, stay and dine worldwide. Readers receive reviews and tips about visiting golf resorts, buying golf packages, general travel tips, and recommendations on golf/travel-related gear.

To learn more about Golf Vacation Insider geotargeting advertising options, contact Craig Better, editor and publisher at: editor@golfvacationinsider.com.

About Golf Vacation Insider

Founded in 2006, Golf Vacation Insider is the Internet’s leading source of independent golf travel advice on where to play, stay, and dine worldwide. With more than 350,000 subscribers receiving its email alerts, GVI has grown to become the largest and most engaged audience in golf travel. Readers receive reviews and alerts about golf packages, golf courses and golf resorts, plus access to dozens of guides to golf destinations and exclusive offers.

For more information, visit www.golfvacationinsider.com.

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