(BEND, OR) – GolfBoard – the first and only substantive, surf-inspired, motorized golf vehicle built specifically for the sport – has selected Buffalo Brand Invigoration Group to turnkey a brand communications and public relations program.
In addition to providing a hierarchy of key brand messages and themes, Buffalo will secure national and regional publicity about GolfBoard within golf, lifestyle and related media, increasing awareness and supporting sales to golf courses, private clubs, resorts and individuals. The firm will also facilitate industry partnerships for GolfBoard and support those looking to optimize awareness for their investment.
Conceived by Bally Total Fitness Founder Don Wildman and legendary surfer Laird Hamilton, GolfBoarding appeals to experienced players and attracts new ones to the game by allowing riders to “surf the earth” for a fast, fun and active golf experience. Spanning the boundaries of age and athletic ability, GolfBoard creates an entirely new activity that nearly everyone can enjoy. The four-wheeled board allows users to turn by simply shifting their body weight in a carving motion akin to snowboarding or surfing.
“GolfBoard created an entirely new way for golfers to traverse the course, and we’ve received universal praise,” says Jeff Dowell, President of GolfBoard. “Buffalo’s important brand development work will drive even greater market demand through consistent editorial coverage while helping ensure GolfBoard is perceived as safe, fun, and environmentally friendly.”
Powered by a rechargeable lithium-ion battery, GolfBoards are ultra-durable and built with a safety-first mantra to provide golfers a more active alternative to riding in a cart. Advanced technology allows GolfBoarders to customize board settings and configurations to their riding preference including adjusting speed settings from 6 to 14 mph via simple, one-touch stability bar switch.
“Like metalwoods, graphite shafts and plastic cleats, GolfBoarding represents a dramatic paradigm shift in golf,” says Rich Katz, Managing Director of Buffalo. “It’s fast-becoming one of the world’s most talked-about new technologies and attracting riders of all ages.”
GolfBoard is quickly becoming one of the most publicized brands in golf striving to energize the industry. With additional PR, thought leadership and extensive brand development provided by Buffalo, GolfBoard is now positioned to go from an emerging new product, to a widely recognized and trusted company.
Early adopters of GolfBoard such as numerous top-100 courses and the nation’s largest owner-operator Billy Casper Golf have seen an increase in rounds played, revenue and an improvement in pace of play. The activity of GolfBoarding is destined to become the common golf vernacular, much like putting, chipping or driving.
Available since April 2014, GolfBoard is now offered at almost 100 courses in the US, Canada, and Mexico. More than 300 additional private, daily-fee and resort courses are scheduled for product delivery over the next 90 days, and hundreds of individual golfers – including PGA Tour stars and A-List celebrities – have purchased units.
A product of Sol Boards of Bend, Oregon, GolfBoard is a new, easy-to-ride electric powered 4wd board that adds fun and excitement for golfers of all ages and athletic ability. There are two versions of the GolfBoard: a commercial-grade Courseboard ideal for rental fleet use, and a personal use Sportboard with detachable stability bar that allows users to advance to “freeriding.” A wide selection of custom fender colors, decks and graphics and are available as are affordable personal and fleet leasing options via GB Leasing.
More information: www.GolfBoard.com, 888.328.2841.
About Buffalo Brand Invigoration Group
Buffalo is headquartered outside Washington, DC with offices in New York, Boston, Denver, Minneapolis, Richmond and Raleigh. The firm helps leading sport, golf and lifestyle brands, destinations and communities grow market share. Spanning public relations, strategy development, integrated marketing, design and social media, agency clients include Arccos, CHAMP Spikes, Cordillera Ranch, Dollamur Sport Surfaces, ECCO, Galvin Green, Kaua’i Visitors Bureau, Keswick Hall, LPGA Tour, Nicklaus Brands, PGA National Resort & Spa, Sea Pines Resort, Sports Turf Managers Association, Street Soccer USA, Telluride Ski and Golf Resort, U.S. Club Soccer and World Golf Foundation.
More information: www.BuffaloBIG.com, 703.761.1444.