CHICAGO (March 25, 2014) – Matter, Inc., the sports, entertainment and experiential marketing agency of the Daniel J. Edelman family of companies, has been selected as the Agency of Record for the 2015 PGA Championship, which will be played Aug. 10-16, 2015, at Whistling Straits in Kohler, Wis.
The scope of work includes strategic planning, media relations management, social media activation, counsel on tournament hospitality and assistance in brokering regional partnerships.
“The PGA of America was looking for a partner with a strong presence in the Midwest and experience across numerous platforms, as well as significant experience in the golf industry,” said Jason Mengel, Championship Director of the 2015 PGA Championship. “Matter, Inc., showcased a great depth of experience in all areas, highlighted by their integral role in helping make the 2012 Ryder Cup a success for The PGA of America.”
The account will be led by Matter, Inc.’s Chicago office, which previously served as the Agency of Record account team for the 2012 Ryder Cup at Medinah (Ill.) Country Club.
“We look forward to leveraging our demonstrated experience, strong relationships and true passion for the golf industry to help make the 2015 PGA Championship a successful and memorable event for fans, players and media alike,” said Steve Maliszewski, senior vice president in Matter, Inc.’s Chicago office. “MATTER has always taken great pride in helping The PGA of America further its mission to grow golf, and we are excited to help tell the championship’s ‘This Is Major’ story.”
The 2015 PGA Championship will be the third PGA Championship hosted by Kohler Co. and held on the Straits Course at Whistling Straits. The venue saw memorable PGA Championships in both 2004 and 2010, and is slated to host the 2020 Ryder Cup.