PLANO, TEXAS, September 24, 2013 – Adams Golf has changed how irons perform with revolutionary wraparound slots in its New Idea® Hybrid Irons, generating higher ball speeds and more forgiveness, especially on off-center shots.
Extensive research revealed that golfers with 15-plus handicaps make the majority of contact nearly ½” toward the toe, not on the club’s sweet spot. These new super game improvement irons are specifically designed to enhance the face speed in the area where those players need it most.
“With a concentration on developing technology that golfers really need, we created these industry-first wraparound slots on the toe to compensate for a very common mis-hit,” said Justin Honea, Senior Director of Research and Development. “New Idea irons are definitely our easiest to hit, with measurable improvements in ball speeds and forgiveness where players require it most.”
The new slot design creates a spring-like effect across the entire face, expanding the sweet spot. Compared to the industry-leading Idea a12 OS Hybrid Irons, the New Idea Hybrid Irons provide 44% more ball speed on off-center hits and 24% more ball speed on flush shots, because of increased flex from the unsupported faces.
New Idea Hybrids
The standard set of the New Idea starts with Adams’ industry-leading hybrids (3-4-5) that feature the company’s Cut-Thru™ sole slots located behind the face, visible on the crown and sole of the clubs. The refined slot design generates increased ball speeds, higher launch and additional distance, most notably on off-center shots, compared to the company’s Idea a12 OS Hybrids.
“These are our easiest to hit hybrids ever, period, as we continue to expand the sweet spot,” said Honea. “Hybrids are our specialty, so we take extra pride in improving ball speed and forgiveness for shots that challenge golfers the most.”
The hybrids also feature Adams’ patented upside-down shape that puts more surface area lower on the face of the club where golfers generally make contact with the ball. This creates a lower center of gravity that helps the ball launch higher, while reducing spin, for better distance results.
Transitional Hybrid Irons
A significant difference between New Idea Hybrid Irons and past models is the new wraparound slot technology. With transitional hybrid irons (6-7) in the set, these clubs bridge the gap between the hybrids and short irons. The 270° slots start from the heel area and cover the sole around the clubhead to the topline – allowing the unsupported face to flex for higher ball speeds and more forgiveness no matter where the ball is struck on the face.
“There’s tremendous emphasis put into transitional hybrid irons, particularly with the addition of the toe slot,” added Honea. “The wraparound slots allow us to seamlessly replicate the hot faces of our industry-leading hybrids.”
Completing the set are three scoring irons (8-PW) that help players focus on the target and dial in approach shots close to the pin. These provide the benefits of traditional cavity back irons, with the additional advantage of wraparound slots to keep off-center hits headed toward the green.
Complete Sets For Men and Women
Adams is well-known for its complete set offerings that present the company’s award-winning technology in an easy-to-purchase manner.
The New Idea men’s complete set includes a 460cc titanium driver designed for maximum forgiveness and distance through Adams’ patented aerodynamic shaping; a 3 and 5-wood featuring Cut-Thru slots on the crown and sole to create higher launch without increasing spin for longer carry distances; the New Idea Hybrid Irons with slot technology through the entire set (3-PW); a Yes!® Mallet Putter featuring C-Groove® technology for a better forward roll; and a stylish black and white cart bag with blue trim that includes abundant storage along with matching Idea headcovers.
The New Idea women’s complete set is available in four distinct colors with technology and set configurations specific to female golfers. The 12-piece package contains a titanium 12.5-degree driver, three fairway woods (3, 5 & 7) featuring slot technology for more ball speed and increased forgiveness, the New Idea Hybrid Irons (5-SW) with wraparound slot technology, and a Yes! Mallet Putter with C-Groove technology on the face for a better, more accurate and forward roll on the greens.
Colorways for women include: Almond and Blackberry (both available in Standard and Petite sizes) and Raspberry and Melon (both available in Right Hand only). All colors are integrated throughout the entire set from the clubheads to the grip and into the bag and headcovers. The sets include stylish, lightweight cart bags with plenty of large pockets for storage and an easy access putter well.
The New Idea Hybrid Irons ship to pro shops and specialty golf retailers on Oct. 15 with an MSRP of $799.99 for graphite shafts (Mitsubishi Rayon Bassara Eagle Series 65g) and $699.99 for steel (True Temper Dynalite 85g). New Idea Hybrids will ship at the same time with an MSRP of $169.99.
The New Idea complete sets for women ship on Nov. 1 in the Almond color, while the Blackberry, Raspberry and Melon ship Dec. 1. Men’s New Idea complete set will ship Nov. 1. All sets carry an MSRP of $999.99.
For more information, retail locator, demo day availability and shaft and grip offerings, please visit www.adamsgolf.com.