2013 PGA Championship Opening Round Delivers Significant Growth Across Platforms
TNT’s Exclusive First Round Coverage Up 83% vs. 2012
Live Streaming via PGA Championship LIVE Up 106%
TNT’s exclusive live first round coverage of the 2013 PGA Championship from the Oak Hill Country Club East Course in Rochester, N.Y., delivered a 1.1 overnight rating, up 83% compared with a 0.6 overnight rating for the opening round of the Championship in 2012. Thursday’s telecast registered the highest rating for the first round of the PGA Championship since 2010 (1.3 rating), according to Nielsen.
The telecast peaked with a 1.3 rating from 6:45-7 p.m. and the top five metered markets for the entire seven hours of coverage were Charlotte (2.1), Las Vegas (2.1), Norfolk (2.0), Buffalo (1.9) and Knoxville (1.7).
PGA.com, managed by Turner Sports, and its Sports Emmy Award-winning PGA Championship LIVE also garnered significant audience increases across digital platforms. Live streaming across platforms (broadband and mobile) was up 106% over last year’s comparable opening round coverage. Additionally, live streaming hours across platforms were up 93% compared with 2012.
TNT’s exclusive live coverage of the 2013 PGA Championship continues today, Friday, Aug. 9, from 1-7 p.m., along with live in-progress coverage of the event on PGA.com.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Source: Television data – Nielsen Media Research Metered Market Rating based on Live + Same Day data stream from Arianna for the dates of the First Round of the PGA Championship (08-08-2013, 08-09-2012, 08-11-2011 and 08-10-2010). 2013 Round 1 excludes from average the rain delayed tournament coverage from 4:30-5:45 p.m. Digital data – Adobe: Site Catalyst and Discover, Bango, iTunes Connect, Google Play.
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