PLANO, TEXAS, July 31, 2013 – Adams Golf, known for producing some of the game’s easiest to hit clubs for golfers at every level – notably hybrids and hybrid iron sets – is integrating the “Make Golf Easy” philosophy into every facet of the company’s business. Launching the effort in August, the company is offering a Money-Back Guarantee on the new Tight Lies fairway wood.
Adams is so confident that golfers will be exceptionally satisfied with the easy-to-hit performance of the Tight Lies fairway wood, purchasers can return the club to Adams for a full refund within 30 days of purchase if they are not fully satisfied. The offer begins on August 15, 2013 and runs through October 15, 2013. More information is available by visiting www.adamsgolf.com/tightliesguarantee or calling toll-free 1-800-709-6142.**
“This promotion celebrates a legendary club whose hallmark is making the game easier to play, and reflects the start of a new era for Adams, where interacting with our company will be simpler for golfers, vendors, retail partners and pro shops,” said John Ward, President of Adams Golf. “The entire industry will experience a new Adams that offers trouble-free purchase promotions, strategic expansion into international markets, an easy-going, fan-friendly Tour team, strategic business and marketing partnerships and a renewed commitment into our pursuit of product innovation – all with the mindset to ‘Make Golf Easy.’”
A New Era. A New Look.
This commitment demands a new logo, corporate colors and attitude. The brand’s primary mark now includes a script typeface “Adams” that will be seen on clubs, accessories and marketing assets. Added to the portfolio for the first time is a recognizable, standalone emblem. A script “A” features the design element of a golf club on the left leg, while the entire letter is surrounded by a two-stripe oval that represents the golf swing path.
For most of the company’s history the primary color palette has been red and black. Moving forward, blue (PANTONE 294) will become the primary color, with red (PANTONE 187) white, black and silver as complements.
“Our goal throughout was to find a design that has global appeal and reflects the new personality and positioning of the brand,” said Scott Blevins, Senior Vice President of Marketing. “We feel that this new look will help Adams become more recognizable around the world in a more consistent and contemporary manner. It’s a fun and friendly design that we think appeals to our broad customer base along with those who don’t yet know much about our company and products.”
Tour professionals have already begun sporting the new look on headwear and bags. The first product to feature the mark will be the new Tight Lies fairway wood, a technologically-advanced re-birth of the club that put Adams “on the map.”