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PGA.com Launches PGA Digital Golf Academy

Written by: Tony Korologos | Date: Thursday, May 9th, 2013
Categories: News

PGA.com’s Instructional Content to be Included on YouTube’s New Subscription Platform as One of the First Sports Subscription-Based Channels

PGA.com – the official website of The PGA of America which is managed by Turner Sports – today launches the PGA Digital Golf Academy, a new online subscription product offering high-quality instructional videos featuring PGA Professionals that is designed to help golfers improve their game.

PGA Digital Golf Academy will also launch as a part of the new YouTube subscription platform, making PGA.com’s instructional content one of the first sports YouTube subscription-based channels. The content will be available at youtube.com/PGAGOLFACADEMY.

PGA Digital Golf Academy will leverage an extensive library of existing golf instructional material produced by PGA Professionals and newly created exclusive content to provide users with a series of tips, tools and techniques for an in-depth, online learning experience. As a subscriber, for $4.99 a month or $34.99 for a full year, users can receive unlimited streaming of videos and classes available anytime, anywhere via broadband and mobile. Highlights include:

- Topic Playlists: A collection of 5-10 minute videos organized by topics such as putting, driving, fitness and trouble shots, for a complete selection of tips to help improve a golfer’s game.

- Classes: Divided into a series of chapters on swings, chipping, rules of the game, game management and more, the PGA Digital Golf Academy classes will help users build skills step by step.

- One-on-One Lessons: Users can view complete 30-40 minute personal lessons shot on location with top PGA Instructors and their students.

- Golf Instruction Series: Users have the option to watch 15-minute vignettes covering key instruction for a 12-16 week period or four to five-minute segments on particular topics including Get Golf Ready, Taking Your Game to the Next Level, Course Management and Getting Back into Golf.

The PGA Digital Golf Academy also offers golfers an opportunity to connect with a PGA Professional in their area for further one-on-one instruction.

“The ultimate way to learn the game of golf is by taking personal lessons from a PGA Professional who can tailor the instruction to the individual,” said Gary Treater, Turner Sports’ senior director of business operations for PGA.com. “The PGA Digital Golf Academy bridges the gap between content that is typically available in magazines, online and through personal lessons, to provide a robust digital learning experience.”

“The launch of the PGA Digital Golf Academy is yet another exciting opportunity for consumers to benefit from the expert instruction provided by PGA Professionals,” said Ted Bishop, President of The PGA of America. “The PGA is pleased to continue partnering with Turner Sports to present the premiere teaching skills of our Professionals through various platforms.”

To sign up for the PGA Digital Golf Academy, visit www.pga.com/pgadigitalgolfacademy.

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