October 2012: Druh has combined its flare for fashion with functionality to launch the Druh Ion Bracelet, an innovative product that uses negative ion therapeutic and magnetic technology to provide the wearer with a continuous stream of negative ions to counteract the damaging effects of positive ions – or Free Radicals – that are so prevalent in today’s environment.
Known for its unique collection of classic yet quirky leather and snakeskin belts and ceramic and diamante buckles, Druh has extended its fashion range into the production of the Druh Ion Bracelet – or ‘db’ Ion Bracelet – to offer golfers the best chance to attain a better quality of life and so achieve more both on and off the course.
Using Max Bio-Science technology, the ‘db’ Ion Bracelet stimulates muscle activity and power output, provides a natural way to sustain high-intensity exercise over a longer period and accelerates muscle repair, regeneration and recovery thereby improving the performance of the wearer both mentally and physically.
Whilst the ‘db’ Ion Bracelet emits by far the highest constant flow of negative ions and magnetic strength of any of its competitors in this increasingly-popular niche market for negative ion/magnetic jewellery, it is also the most attractive, wearable and stylish range available.
Druh, with its eye on fashion, has designed a ‘db’ Ion Bracelet specially for men in masculine black and white whilst the ladies’ models come in a deliciously pretty pink and fresh turquoise. The one-size fits all silicone straps in similar colourways are embellished with hand-polished stainless steel features and the instantly-recognisable ‘db’ detail in enamel.
“Whilst there are already a number of negative ion accessories on the market, Druh in conjunction with Max Bio-Science has achieved a far higher emission rate of negative ions than any of its competitors making it a much more effective proposition,” comments Simon Hurd, a former Tour pro and founder of Druh Belts & Buckles.
“Moreover the ‘db’ Ion Bracelets are also stylish and extremely wearable, so I foresee them becoming a must-have accessory not only for golfers or indeed sportsmen but for anyone who would like to improve their quality of life and achieve their maximum potential.”
All the ‘db’ Ion Bracelets possess therapeutic technologies that can be quantitatively verified by certified hand held testers and have received a Seal of Approval of product quality and efficacy from the Japan Association of Ion Research and Application (JAIRA).
The Druh Tour Collection is currently available priced at UK£112/US$179.95/Euros138 shortly to be followed by the introduction of Druh Players’ Collection competitively priced at UK£50/US$79.95/Euros62. All ‘db’ Ion Bracelets come with a one-year warranty.
Since the launch of Druh Belts & Buckles over two years ago, the brand has quickly established itself in the international golf market and is now recognized as the number one belt on tour and the Choice of Champions all over the world.