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BRIDGESTONE EXPERIENCES 2012 HOT LIST GOLD RUSH

Written by: Tony Korologos | Date: Friday, April 13th, 2012
Categories: EquipmentNews

7 Bridgestone Ball Models Receive Golf Digest’s Highest Honor

Covington, Ga. — Bridgestone Golf, the #1 Ball Fitter in Golf, announced today that seven of the brand’s golf ball models received the coveted Gold Medaldistinction on Golf Digest’s 2012 Hot List. The B330 family, e5, e6 and xFIXx balls were awarded gold honors with the TOUR B330 line and the xFIXx receiving Category Leader titles in Innovation and Performance, respectively.

“We are extremely pleased to receive four Gold Medals covering seven models,” said Dan Murphy, Vice President of Marketing – Bridgestone Golf, Inc.  “We are committed to producing top quality products for all types of players from TOUR pros to recreational golfers. Earning Category Leader awards from both our TOUR Performance B330 line and our game improvement xFIXx speaks to that commitment.”

TOUR B330 Line (B330, B330-S, B330-RX, B330-RXS) ($38 +)
Hot List Gold
Category Leader in Innovation

The new dual dimple TOURB330 line of balls is the most complete lineup of TOUR performance balls on the market. Bridgestone was the first in the industry to create a ball that optimized TOUR performance for amateur swing speeds less than 105mph (B330-RX, B330-RXS). The innovation in the B330 line continues with the introduction of proprietary dual dimple cover technology this year. With its latest Golf Digest honor, the line has amassed five Hot List golds since 2007.

e5 ($25-$36)
Hot List Gold

The e5 is a unique two-piece Urethane ball designed to enhance greenside spin. The e5 has been on every hot list since 2006 earning praises for its Urethane cover and full-swing launch benefits.

e6 ($25-$36)
Hot List Gold
The e6 is the softest multilayer golf ball on the market and is designed to reduce sidespin for increased accuracy. The e6 makes its sixth appearance on the Hot List, and has earned Gold Medals each year since the distinction was introduced in 2007.

xFIXx ($25 and Under)
Hot List Gold
Category Leader in Performance

Rounding out Bridgestone’s gold rush is its value-performance category standout, the xFIXx.  The xFIXx made its debut on the Hot List in 2011 with a Gold Medal and Category Leader in Performance in the $20 and under category. The xFIXx defended its Gold Medal and Performance title in 2012 while remaining among Golf Digest’s player-panel favorites.

All seven of Bridgestone’s Gold Medal balls are available now at golf courses and retail locations nationwide.  For information on any of Bridgestone Golf’s award-winning balls visit www.bridgestonegolf.com. To view The 2012 Golf Digest Hot List visit www.golfdigest.com.

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